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Lately, when I've been doing copy clinics for members of the Rich Coach Mastermind program, I've noticed something very disappointing.

New coaches especially have been playing around a lot with Cheat-GPT and FRAUDE trying to get it to do their homework for them. 

What kind of homework? 

Well, mostly I've seen people use it to try to write opt-in pages, bullet points for programs, to name their coaching sessions, and even to create their downloaded gifts.

I have no problem with automation and leverage, but I have a huge problem with using Cheat-GPT to do the things that you should really be doing yourself.

There are some things that don't require artificial intelligence. 

They require actual human intelligence. And writing the words that go on your website and writing marketing copy is one of them. 

Now I know there are a lot of people out there teaching that you can just give Cheat-GPT a few prompts, and it will do it all for you. 

And in a way, they’re right: It will undoubtedly put a bunch of soul-less words together that kind of make sense. 

But here's the problem: every single time a coach has shown me their marketing copy, I have been able to instantly tell the exact part of the copy where they started using Cheat-GPT.

Now here's the thing, if you're trying to use Cheat-GPT to do your work, anyone with half a brain cell reading it, would question whether you're actually able to do what you say you can do – or whether you’re only able to make Cheat-GPT make it appear that you can.

Now, you might be wondering: 

“But wait, Mamoon, Big-Name-Guru-X uses it and he’s an 9-figure coach who lives on a yacht…” 

It’s true that there are some very highly qualified marketers who use Cheat-GPT to get a lot of copy written a lot quicker than they might have been able to if they did it themselves (although it should be noted, sometimes it can take a LOT longer to get Cheat-GPT to get it right – when you can do yourself relatively quickly.) 

But the more important point is this: 

The reason extremely good copywriters can use Cheat-GPT and get away with it, is because they've already mastered the skill of copywriting! 

When Cheat-GPT gives them 20 bullet points, they can identify which four are actually good, and how to combine three of the others into a fifth one that will complete the copy that they're trying to write.

But here’s the thing that’s really important for you – especially if you’re in the early phases of your business: 

If you use Chat GPT to write copy, and then you show it to me and I tear it apart, you want to know one of the worst things that will happen? 

You won't learn anything. 

You’ll never become excellent at copywriting that way (even though it’s a completely learnable, transferable skill). You’ll never gain the mastery that the “9-figure big-name guru” achieved. 

However, if you attempt to write the copy yourself, using the methods I teach, and you show me your work and then I correct it, you'll learn a ton (and end up with a great opt-in page or email or sales page). 

That’s how I originally learnt copywriting – and it works like magic! 

I’ve seen so many people go from rubbish copywriting to excellent copywriting in the space of a few short months with my guidance… But if you just prompt Cheat-GPT and then I correct it, you won't have learned anything. 

Sometimes when you try ‘rushing’ you actually get there slower. 

That’s why teachers always told you: “DON’T CHEAT ON YOUR HOMEWORK!” 

Anyway, if you want to become a masterful coach and you want to attract a ton of clients, then one of the long term skills you're going to want to build is the ability to write great copy that entices people to take the next step with you. 

If you want to learn how to do that, join the Never Ending Stream of Clients program, which gives you 3 months free access to the Rich Coach Mastermind. 

During that time, I’ll mentor you in copywriting and write a lot of the essential copy for you, pour my heart and soul into it, while reflecting what’s really in your heart… and all the while train you up, so that you can learn the skill of copywriting for yourself – while you get clients. 

No robot on the planet can do that. 

Get started by watching the free Never Ending Stream Of Clients training here: 

www.neverendingstreamofclients.com

The other day, I was watching a brilliant TV show on Netflix called “His and Hers”, and in the middle of the show there was one particularly touching scene. 

The mother of the protagonist is suffering from dementia, and she offers to make her daughter some eggs. Without realizing it, she serves an omelette with the eggshells still inside.

Now this may have tugged on my heart-strings a little more than most, because I spent the last year looking after my mother with advanced stage Alzheimers and I remember the days when she would get confused with little things like this. 

Anyway, in the show, her daughter, very politely, decides to take the eggs on the road to eat later, in order to avoid offending her mother or causing her the embarrassment of realizing that she’s losing her marbles.

But the really weird thing about that whole scene – and the reason I’m sharing it with you is this… 

There are some coaches out there who actually do eat the shells of eggs in their business! 

“What in the world are you talking about, Mamoon?”

Glad you asked. 

The way I see it, eating the eggshells is exactly like what coaches do when they spend time chewing, ruminating, and thinking about all the “unsubscribes” who leave their email list.

In fact, it’s a question I get a lot – many variations of:

“Mamoon, if I send lots of emails like you do, what about all of the unsubscribes?”

And the truth is, it is a total waste of mental energy even thinking about “unsubscribes”, let alone trying to save yourself from having any.

The funny thing is, usually the emails that generate the highest number of unsubscribes are actually the emails that generate the highest number of sales or, for coaches, intro session bookings.

You want to know why?

It’s because if you’re communicating authentically with your audience, they’ll know whether they want to hear more from you or whether you’re just not for them.

This isn’t something to fear or shy away from.

This is something to embrace.

Because, at the end of the day, why would you want to be communicating with people who don’t want to hear from you?

The only way to really attract the people you want is to repel the people you don’t want… and who don’t want you. 

The good news is, if you want to stop chewing up the eggshells of your business and stop wasting time and energy on things that genuinely don’t matter, then I have a plan for you.

In fact, I have a simple five-step plan for you – which is the same plan I’ve used for over 15 years to keep my business full of happy clients.

This plan might not be exciting.

In fact, it might even seem a little boring.

There’s nothing fancy or ‘sexy’ about it. 

It doesn’t require any fancy robot-technology or “artificial intelligence”.

But it does require a little bit of human intelligence.

If you think you can handle that, then check out this free training on the timeless five-step plan any coach can use to attract clients on a consistent basis, without wasting mental energy on things that don’t matter:

www.neverendingstreamofclients.com

I recently hired an excellent coach to guide me through Simon Sinek's process to ‘Find Your Why'. If you haven't already, it's definitely worth checking out his Youtube talk or reading the bestselling book, “Start With Why”.

After completing the process, and coming up with a rock-solid WHY statement for myself, that completely fits all my life experience up to this point, I realised something that might be helpful to you:

Most coaches get their ‘WHY' completely mixed up, enmeshed and entangled with their coaching ‘niche'… and then often struggle to come up with a niche at all, and instead offer a vague value proposition, like ‘change your life'.

Having personally supported hundreds (maybe thousands at this point?) of coaches to uncover their ‘perfect' niche, I can safely say, this does not work.

It's wonderful to uncover your ‘Why' – who you are at your natural best. I've found it to be empowering, motivating and it gives me a clear filter I can use to make certain life decisions.

And, if you want to build a coaching business, in practical terms, it's even more important to uncover your ‘niche' – who you work with and the specific result you support them to achieve. In my experience, this one realisation makes everything else in your business fall in place.

Your marketing practically writes itself. Your ads, website pages, emails, product names, coaching programs, all take on a life of their own, and flow effortlessly from your mind and into the world.

This does NOT happen if you know your ‘why' but don't know your niche. It DOES happen if you know your niche, but haven't articulated your ‘why'.

Your ‘Why' is for you. Your ‘niche' is for your coaching business and the people you serve.

Do some coaches get away without having a niche at all?

Yes.

But they usually fall into one of two categories: celebrity or old-school coach with long-standing client base.

If you're a celebrity, contact me and I'll show you how to maximize the benefit of your fan base, for your coaching business.

On the other hand, if you're very experienced at coaching, and have some kind of lead source that consistently grows your list and brings your clients, then you *might* be able to get away without a niche. I've seen some coaches do it – but they tend to be people with a long-standing client base spanning decades, who started as professional coaches, before coaching was even considered as ‘profession'. To the most part, they're coach-trainers who receive leads from the coaching school they train for, and although they haven't articulated it, many of their clients also tend to be ‘coaches' who want to grow their practices.

The problem is, the more the coaching market becomes saturated with new “Instagram Coaches” popping up every day, the more and more rare the option of not having a niche becomes.

What I recommend, if you're unclear about whether your niche is rock-solid, is to reply to me with your niche statement, summarised in one sentence. The less wordy it is, the better. It should include two crystal clear things:

1. Your Audience – who you serve, in a way that's instantly identifiable.
   
   
2. What goal or specific result you help them achieve.

A pretty good template for your Niche Statement might be:

I support [audience] to [result].

Here are some examples from my own Rich Coach Mastermind participants:

“I support overweight moms to get their pre-pregnancy body back.”
“I support dads to improve their parenting and connection with their kids.”
“I support business owners to increase profit and free up their time.”

You get the idea.

Write a draft niche statement as best you can, reply to this email with it, and I'll give it a look and let you know what I think.

When you've nailed it you'll get a sense of:

“Ah, that's it. Of course! I can totally do that and it will totally work!”

At that point, growing your email list and creating a Never Ending Stream Of Clients is a piece of cake.

As for your big “WHY” statement – that's outside of my wheelhouse for now I'm afraid. Maybe ask Simon Sinek or read his book to help you discover it. (For now, I'm just delighted to have uncovered mine!).

Ever since I started my coaching business way back in 2009, I would get tripped up by the most simple question:

“What do you do?”

I read some cheesy answers that were popular in coaching books back then like: “I make miracles happen in your life” or “I make your dreams come true”. I'm not sure I ever had the audacity to say those types of things in the real world.

Maybe because it was too cringe-worthy… or maybe that was my inner-wisdom kicking in and saving me from embarrassment.

Instead I would either try to describe it:

“I'm an NLP-based coach, with training in generating rapid results for clients.”

Or, I would name my profession as “coaching”, then start justifying it, explaining, educating and answering questions when the other person didn't understand what coaching is or why anyone would pay for it.

In all cases, this NEVER lead to clients. At least, not clients that would pay a serious amount of money for my services.

It wasn't until I took to a serious study of marketing that I realise that when people ask this, they don't really care about the techniques, philosophy, methods or approach you use… what they really want to know is the answer to 4 questions.

When you answer these 4 questions succinctly, they'll instantly ‘get' what you do, and they'll know you can help them… or instantly be able to think of people they can refer to you.

1. Who you work with
   
   
2. What their biggest problem is
   
   
3. What you do with them (logistically)
   
   
4. The result you help them get

If you can answer all 4 questions in one or 2 sentences, you're golden.

And, you can actually skip number 3 and most people will still be satisfied… or you can make it lead into your Intro Session.

Observe:

Longer Version:
“I work with mums who have been struggling to lose weight to get their pre-pregnant body back by taking them through my 1-to-1 Fit Mum Breakthrough Session process.”

Short version:
I help overweight mums get their lean, athletic, pre-pregnancy body back.

Another Example:

“I show solo-entrepreneurs how to use AI to double their impact and income while saving a ton of time and team expenses.”

(The problem in this example is implied: not enough impact and income and too much time and money spent on business).

Chances are, at this point, the cogs are turning and you're wondering how you can apply this and tailor it to your coaching service. And chances are, unless you already have crystal clarity on exactly who you serve, their goals and challenges… your answer will become super-wordy and messy.

Instead of figuring it all out by yourself, jump into the Never Ending Stream Of Clients program TODAY, and I'll figure it out for you, 1-to-1 in a private session… I guarantee I can nail it for you in ONE sentence that you LOVE.

You'll be filled with inspiration and motivation and you'll probably want to shout it from the roof tops.

This is the stuff client-attraction is made of.

Here's where to get started working with me:

www.HowRichCoachesThink.com/nesoc

One year of Jean-O-Side later and the Democrats are still supporting baby killer Kamala, hey?

Jeesh.

I guess it's hard for the Dem leadership to see where the red line is… when they're already so far deep down in the pits of Hell.

I recently received an email invite to an event called, “Coaches for Kamala”.

Errrm, no thanks.

I'll take my extensively ICF accredited coaching skills to a group that doesn't support mass death & destruction, thanks.

And I know, my poor American subscribers are kept up at night worried about the other guy winning.

I'll tell you what my spiritual teacher once told me:

Don't vote with your head. Vote with your heart.

Don't vote against who you don't want the least. Vote for who you actually want the most.

Don't vote the lesser of two evils. Vote for someone who's not actually evil!

Personally?

Last election in the UK, I voted the Green Party.

If you're truly a democrat, then surely you should vote for the ONLY party in American politics that doesn't accept bribes from multi-national lobby groups and foreign governments like Israel. (ie. the Greens with Jill Stein & Dr. Butch Ware)

The other folks aren't looking out for your interests. They're looking out for the ones paying them millions in ‘donations' and always will.

And I'm much the same way.

As much as I may take your ‘vote' into account as a subscriber and I may serve you to some extent… the people who I'm really rooting for are the ones paying me.

They're the folks I write copy for, review their funnels, make sure their opt-in page will convert, refine their niche for them and review their webinar.

With me 100% in their corner, it's a sure thing they're going to win.

Yep… I guess you could say, you can buy my attention & service as a marketing consultant, in much the same way as AIPAC bought out Kamala.

Here's the link for ‘donations':

www.HowRichCoachesThink.com/nesoc

One of the hardest things to do in any endeavour is to learn the fundamentals from an expert… then invest the tremendous amount of time, effort and energy mastering those fundamentals.

It's easy to prance around the online marketing world learning 50 different ‘hacks', tricks, techniques, methods and systems for getting clients.

It's hard to find one that resonates for you, that works for your business, and then stick with it over the lifetime of your business.

But, that's the way millions are made.

The same is true in all sports, music, arts, science, philosophy… and you guessed it… martial arts.

The true masters are the ones who stick to the fundamentals and repeat them over and over and over, after everyone else got bored and went home.

As the great Bruce Lee said:

“I do not fear the man who has practiced 10,000 kicks. I fear the man who has practiced one kick 10,000 times.”

When it comes to growing your coaching business, there are millions of ‘moves' you could make. But you only really need one way that works.

In the most simple terms, there are a grand total of steps you need to ‘master' if you want a steady flow of clients:

1. Traffic: Get people to your website somehow, whether via in-person networking or online advertising and everything in between.
   
2. Website: Turn that flow of people coming to your website into potential clients by inviting them to subscribe to your email list
   
3. Webinar: Or some other gift they opt-in for. Ideally a video or audio based ‘gift' that gives new subscribers a sense of your energy and style and shows them you know your stuff
   
4. Breakthrough: Turn the new subscribers into introductory coaching sessions scheduled in your calendar
   
5. Emails: Or videos, or blog posts, or audios, or whatever. Some way of keeping yourself top of mind by creating value every day and inviting them back into your world and ideally buying your product, or booking the Breakthrough Session.

Do these 5 things and you'll find new clients joining your program every week.

Skip any one of these steps and you'll always have a ‘feast and famine' situation in your coaching business and you won't be able to count on the income from coaching the same way you can with a j-o-b.

To start the journey of mastering the fundamentals, you can find my Shaolin Temple on the other side of the internet:

www.howrichcoachesthink.com/nesoc