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Maybe you know that you “should” take my training to learn how to get a steady stream of coaching clients, but you're thinking you'll get started with it… later.

What's the cost to you of doing it that way?

By my estimation, doing that loses you many tens of thousands, per month that you delay getting started.

How did I figure that one out?

Two words:

Opportunity. Cost.

Look at it this way: How much will your coaching business bring in, when it's full of clients?

$10,000 per month?

$20,000 per month?

More?

Let's go with $10K per month (for example, 20 clients, each paying $500 per month to work with you).

Each and every month you delay getting started, you're pushing that total regular, recurring monthly income away by an extra month.

Let's say it takes you six months to study my whole “Never Ending Stream Of Clients” program, implement it, and start signing up one new client per week, so that by the end of the six months, you have 20 clients.

Sure, it could happen a lot faster (I got 20 coaching clients in my first month, using what I teach in the program), but let's be very conservative. Let's assume you do 3 introductory coaching sessions per week and sign up just one client each week at $500 per month (again, conservative if you use this system) and it takes you six months to reach a full practice of 20 clients.

If you delay getting started by six months, it'll be… 12 months before you reach that target income, instead of 6 months.

That's $60,000 of wasted time and missing income that you'll never get back.

Think about it – if the IRS or HMRC gave you a $2,000 bill and told you it would cost $10,000 each month that you don't pay up… how long would you wait to pay it?

That’s why I recommend you don't procrastinate or delay.

Getting started is the hardest part.

As the old adage goes:

You don't have to be great to start. But you have to start, to be great.

Dive into studying and implementing my 5 step client-getting system right now in exactly the way I detail on this page, and see how fast you can make it happen.

The sooner you take action, and build the system that brings you clients, the sooner you'll have the coaching business (and income!) of your dreams.

Here's where to get started (today!):

www.howrichcoachesthink.com/nesoc

There's a great book by Rich Litvin and Steve Chandler called, “The Prosperous Coach”.

The problem is, many coaches who read it and get super inspired, are decidedly “UN-prosperous”.

What gives?

The problem isn't the overall philosophy or “vibe” the book gives you. It's totally inspiring. The problem is…

Vibes don't become clients.

Yep. I said it. As much as this may contradict the “Secret” or whatever, it's true.

If those ‘vibes' don't translate into a system to get clients coming in… you won't be a prosperous coach. And with all due respect, the client-getting system given in the book is… non-existent.

At some point they mention having 1-to-1 sessions with people for free. But with very vague and intangible advice on how to actually turn those sessions into clients, consistently and reliably.

Instead, there's a sense of “if your coaching is really powerful and really impactful, they'll sign up. And refer people to you.”

I call B.S.

I've done over 2,000 introductory coaching session for myself and for several multi-7-figure coaching companies.

And I can tell you straight up, if you have a system to follow, then not only can you get ‘free sessions' much more consistently and reliably, but you'll convert those sessions into clients very consistently and reliably too.

You won't have to depend on being in a great mental state every day.

You won't have to depend on having the ‘most powerful, impactful' coaching session ever (and then doubting your effectiveness as a coach when someone doesn't sign up).

Remember, as the great management guru Peter Drucker said about business:

“It's NEVER a personal problem. It's ALWAYS a systems problem.”

In fact, when you use my approach, you can deliver a standard, mediocre coaching session, that requires virtually no effort or thought on your part, other than just showing up, being present and following the system as it's laid out – which becomes VERY easy after you do it a few times – and “Boom!”. Clients will sign up more often than not, consistently.

So what's the system that DOES work to turn those vibes into clients?

This one's worked for me and all my students to bring in clients like clockwork, all year round:

www.howrichcoachesthink.com/nesoc

Recently I was talking with an ‘amateur' coach who wanted support on how to grow his business. (Amateur, as in, didn't yet have a paying client).

After a 30 minute, ‘pure' coaching session, where I asked questions that lead him to having a few insights, it became blindingly obvious to me that this guy was a super-smart, successful entrepreneur with a track record of a very successful business outside of coaching… but he absolutely no clue how to get people to want to hire him as a life coach.

The reason he was stuck (little did he know at the time) is that he was too much ‘into' coaching.

In other words, he had bought into the total BS that many top coaches out there believe and teach about running a coaching business and ‘attracting' clients. And because he's a good student, he read all their books, went through their programs, and unwittingly adopted their limiting beliefs about getting clients.

Here are some of the classics he had fallen for:

• If I give people an ‘experience' of coaching, they'll want more and hire me
  
• If I create enough value up front for free, people will want to pay for more coaching
  
• I've been told I'm so good at coaching that I should charge double or triple than I'm currently comfortable with (even though he didn't have anyone paying him yet).
  
• If the client didn't sign up, it's because the session wasn't powerful enough. Maybe I should give them more free sessions until they're ready
  
• The type of coaching I do changes all areas of a person's life, so it doesn't feel right to narrow myself down to one ‘niche' or group of people who want one specific goal. That would be incongruent.
  
• “Coach So and So” signs up clients using magical language and questions and hypnotic phrases – maybe I need more training so I can do that too.

My response?

I told him that I didn't want to coach him on these issues.

Heck I could ask ‘open coaching questions' framed around the outcome of ‘getting clients' all day long… but he had been receiving that for YEARS from other coaches.

And bottom line – as long as he believes some of this non-sense, it's going to take about 10x longer for him to see through it and 20x longer to actually start getting clients.

Instead, I offered to be his ‘consultant' or ‘Commander in Chief' or straight up “Dictator” for the next couple of sessions. (In other words, NOT his professional coach!)

I told him that, with all due respect, I could tell him exactly how to get clients, with zero hoping or wishing and zero doubt, without worrying at all about how ‘powerful' or ‘impactful' his coaching is.

Instead, I would tell him exactly where to go and exactly what to do and say to get people practically begging to hire him as their ‘life coach'.

Want to know what I told him?

It's the exact same thing I've taught to hundreds of coaches over the years, many of whom are now 6 and even 7 figure coaches.

A few of my clients followed these teachings to ramp up to 6-figures of coaching income within less than a year, and many replaced their jobs and are able to just work a few hours a week as a coach.

Anything is possible, when you solve the ‘getting clients' problem.

What were these magical teachings I gave them all to get clients lining up around the block?

They're all available in a condensed form, broken down into 5 specific steps, which I call the “Never Ending Stream Of Clients” system. I've been using it for years myself, as do all my clients.

You can read all the details on the 5 steps to get you plenty of clients, here:

www.howrichcoachesthink.com/nesoc

Today is the final day to grab a complimentary Kindle copy of “The Professional Coach”, the new book by my friend, Melinda Cohan:

www.HowRichCoachesThink.com/TPC 

Melinda's journey is a beacon of hope for all coaches. She transitioned from treating her coaching as a hobby to becoming an “amateur,” and then quickly made the leap to achieving professional success. (Her company is now in the multi-7 figures and growing!)

And her new book outlines that path for every coach who is ready to make that leap to becoming a truly “Professional Coach”, too.

You’ll discover:

• Melinda’s counterintuitive, fill-in-the-blank strategy for attracting high-paying clients. It's simpler than you think with this approach!
  
• How to create a 6-figure coaching business without working 60-hour weeks, using her Seven Success Systems Roadmap…
  
• Why “charging what you're worth” is the worst advice in the industry (and what to do instead)…
  
• How to price coaching packages that virtually sell themselves with The Money Matrix…
  
• The “bunny slipper” situation that could be sabotaging your coaching business – and what to do about it if you want to “go pro” as a coach…
  
• How to avoid the “success at any cost” mindset that can destroy your business from the inside – THIS is the true hidden advantage that helped Melinda build a sustainable business that she truly loves!
  
• The 27-word sentence that magnetizes success, repels self-doubt, and creates unwavering commitment to your business (just say it to yourself each morning)…
  
• How to fuel your growth and prevent burnout with a baseline self-care plan that protects your joy and boosts your energy…
  
• How to use the Overflow Principle to give more to your clients while working less…
  
• …and much, much more!

It's time to step up and become the best version of yourself and give your clients the experience of working with a truly “Professional Coach”.

By that I don't just mean one that has lots of certifications and accolades – but someone who is truly worth every penny of the high-end fees that you'll be charging for your professional coaching services.

Today's the last day to get “The Professional Coach” free on Kindle:

www.HowRichCoachesThink.com/TPC

“Aspiring artists defeated by Resistance share one trait. They all think like amateurs. They have not yet turned pro.

The moment an artist turns pro is as epochal as the birth of his first child. With one stroke, everything changes. I can state absolutely that the term of my life can be divided into two parts: before turning pro, and after.”

–Steven Pressfield, The War of Art.

Now if you switch out the word ‘artist' for ‘coach', then you'll have a pretty clear idea about what this brand new book from my friend, Melinda is all about. It's called:

“The Professional Coach” and for a limited time (until tomorrow, August 21), you can get the Kindle Version for free here:

www.HowRichCoachesThink.com/TPC 

In over 20+ years of coaching experience, Melinda has pinpointed a serious problem:

A lot of coaches get stuck in the “amateur” stage of business, and they stay stuck in resistance. Sometimes they don’t even realize they’re stuck, because it just seems like the way life is when you run a coaching business.

And because they’re stuck, they’re unable to reach their full potential and the level of success they desire. Sometimes, they even burn out.

Melinda's book is designed to help coaches “turn pro” – make the transition from where you are now to the professional level as quickly as possible.

Because when you adopt the mindset and habits of a true professional, that's when things just take off. That's when you wake up one day and realise, “Wow, my coaching business is everything I dreamed of…”

To some extent, “The Professional Coach” was inspired by Steven Pressfield's “The War of Art,”. Melinda writes:

“An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.”

In Melinda’s book, she outlines specifically what those amateur vs professional habits are for coaches.

I recommend you get the book, read it, absorb it, and fully re-commit to “Turning Pro” and becoming a truly “Professional Coach”:

www.HowRichCoachesThink.com/TPC

A friend of mine just released a brand new book I'm currently reading, called “The Professional Coach”.

The digital version is actually available for free on Amazon right now (for a limited time). Check it out here:

www.howrichcoachesthink.com/TPC 

I've known of Melinda for a long time and a couple of years back I got interviewed by her for the “Just Between Coaches” podcast.

She's got about 20 years of experience and wrote this book to share an important message for coaches and a LOT of gems, including…

• Melinda's counterintuitive, fill-in-the-blank strategy for attracting high-paying clients. It's simpler than you think with this approach!
  
• How to create a 6-figure coaching business without working 60-hour weeks, using her Seven Success Systems Roadmap…
  
• Why “charging what you're worth” is the worst advice in the industry (and what to do instead)… [NOTE: I got SCHOOLED on this when she interviewed me about a year ago. She's totally right and I realised that moment she said it that she really “gets” how money and creating value works.]
  
• How to price coaching packages that virtually sell themselves with The Money Matrix…
  
• The “bunny slipper” situation that could be sabotaging your coaching business – and what to do about it if you want to “go pro” as a coach…
  
• How to avoid the “success at any cost” mindset that can destroy your business from the inside – THIS is the true hidden advantage that helped Melinda build a sustainable business that she truly loves!
  
• The 27-word sentence that magnetizes success, repels self-doubt, and creates unwavering commitment to your business (just say it to yourself each morning)… [NOTE: To be honest, it's probably worth getting the book, just for this GEM.]
  
• How to fuel your growth and prevent burnout with a baseline self-care plan that protects your joy and boosts your energy…
  
• How to use the Overflow Principle to give more to your clients while working less…
  
• …and much, much more!

Melinda is the ideal person to learn this from. Her transformative work has empowered more than 120,000 coaches over the last 20 years, and she's been at the forefront of the coaching industry with her technology company, The Coaches Console.

To get your copy of “The Professional Coach,” head over to this page to download the Kindle version, which is free for a couple of days (until Wednesday, August 21 – per Amazon's rules):

www.HowRichCoachesThink.com/TPC