Blog

For a limited time, I'm opening up space in the coming week to do as many comprehensive coaching business reviews as I possibly can.

Here's how it works:

1. Answer a few quick but comprehensive questions to let me know exactly what's going on in your coaching business right now – no matter what stage of the journey you're in
   
   
2. I'll read your answers carefully, check out your website or social media links and analyse everything carefully
   
   
3. I'll create a personalised video training, just for you, that gives you my honest perspective on what I see and exactly what I would do in your situation

The aim is to show you where the ‘low hanging fruit' is in your coaching business, give you specific next steps on exactly what to do to scoop up all that fruit… and some longer-term strategic thinking on how to develop yourself and your business over time.

Obviously, it would be crazy for me to do all this for you for free.

But in honour of the great Steve Jobs…

“Here's to the crazy ones…”

www.HowRichCoachesThink.com/Audit 

The last couple of days I've been encouraging you to pick up the ‘Get Clients Today' book for free, while it's available.

Today, the #1 bestselling author of that book, and one of the richest coaches in the world, Christian Mickelsen is doing a live masterclass that goes into more detail on how to get everyone wanting your coaching – and how to sign them up.

I can't recommend this training highly enough. I went through a similar training when I started my business back in 2009 and I've been a full-time coach (working part time hours!) ever since.

Check it out here:

www.HowRichCoachesThink.com/GCT2 

P.S. Here's what's covered in the book and today's accompanying free masterclass:

• How one client used the ‘Get Clients Today' strategies to generate 326 paying coaching clients in 2 weeks. (This actually happened. I was a consultant on Christian's team at the time. After crafting the copy and devising the strategy, we were all still blown away by the result!) – (Page 4)
  
  
• How to figure out your coaching niche (This forms the basis of everything I teach on figuring out Your Perfect Niche – and I've personally supported hundreds of coaches to figure out their niche in about 10 minutes using this as the starting point) (Page 15)
  
  
• The Simple 3-Step Process for getting coaching clients – I still use these 3 steps every single week. (Page 23)
  
  
• How to speak the language of Clients – most coaches repel clients by talking in ‘Coach Language' instead of ‘Client Language'. It instantly breaks rapport and builds scepticism in every potential client. This section of the book eliminates this problem forever. (Page 17)
  
  
• Why coaching is the most powerful force for change on earth – and the role you play in raising the consciousness of the planet (Page 7)
  
  
• The Instant Expert Formula – how to position yourself as a leading coach, even in the most crowded markets (Page 19)
  
  
• How to ‘Wow!' Your New Clients – this formula keeps clients sticking around for much longer periods (think years, rather than weeks) and brings you tons of referrals) (Page 27)
  
  
• The 5-Step Formula To Create Compelling Offers – these are the 5 things you want to build into your coaching programs and packages to make your offers irresistible – and get clients saying ‘Yes! I'm In. Right Now!!' on the spot, during your very first session (Page 32)
  
  
• How to become a Client-Attracting Magnet – The rule Christian and I live by is: We don't chase clients. Clients chase us. (It's a great rule for dating too!). This chapter explains how to set up your coaching business so there's demand from clients to book sessions with you and hire you… so you never have to ‘chase' clients. They're on a waiting list… eager for the opportunity to finally get a chance to work with you. (Page 38)
  
  
• How to make everyone want your Free Coaching Session – this is the most important part of the book. When you implement this section, you'll never ‘want' for clients again. (Page 39)
  
  
• How to price your coaching for an easy ‘Yes' every time (Page 44)
  
  
• The only 3 ways people buy coaching and which one to use in which phase of your coaching business growth… most importantly, which to use if you want more clients this week (Page 25)
  
  
• And much, much more…

There is a LOT more juice in the book, and you can read the whole thing for free right here – it's short and to the point, but worth its weight in gold:

www.HowRichCoachesThink.com/GCT2

My friend Christian Mickelsen just re-released the updated version of his #1 bestselling book for coaches (along with the best series of trainings you'll ever see on how to get coaching clients).

This is the exact material I mastered and implemented to get 20 clients in my very first month as a coach – and I use the same principles to this day to keep my coaching business growing.

Thousands of lives have been changed, just by me studying the techniques in this book over a decade ago. And I'm not the only one. When you read this book and implement it, I'm certain you'll impact thousands of people's lives with your coaching too.

Here's a small glimpse of what you'll discover as you read the book:

• How one client used the ‘Get Clients Today' strategies to generate 326 paying coaching clients in 2 weeks. (This actually happened. I was a consultant on Christian's team at the time. After crafting the copy and devising the strategy, we were all still blown away by the result!) – (Page 4)
  
  
• How to figure out your coaching niche (This forms the basis of everything I teach on figuring out Your Perfect Niche – and I've personally supported hundreds of coaches to figure out their niche in about 10 minutes using this as the starting point) (Page 15)
  
  
• The Simple 3-Step Process for getting coaching clients – I still use these 3 steps every single week. (Page 23)
  
  
• How to speak the language of Clients – most coaches repel clients by talking in ‘Coach Language' instead of ‘Client Language'. It instantly breaks rapport and builds scepticism in every potential client. This section of the book eliminates this problem forever. (Page 17)
  
  
• Why coaching is the most powerful force for change on earth – and the role you play in raising the consciousness of the planet (Page 7)
  
  
• The Instant Expert Formula – how to position yourself as a leading coach, even in the most crowded markets (Page 19)
  
  
• How to ‘Wow!' Your New Clients – this formula keeps clients sticking around for much longer periods (think years, rather than weeks) and brings you tons of referrals) (Page 27)
  
  
• The 5-Step Formula To Create Compelling Offers – these are the 5 things you want to build into your coaching programs and packages to make your offers irresistible – and get clients saying ‘Yes! I'm In. Right Now!!' on the spot, during your very first session (Page 32)
  
  
• How to become a Client-Attracting Magnet – The rule Christian and I live by is: We don't chase clients. Clients chase us. (It's a great rule for dating too!). This chapter explains how to set up your coaching business so there's demand from clients to book sessions with you and hire you… so you never have to ‘chase' clients. They're on a waiting list… eager for the opportunity to finally get a chance to work with you. (Page 38)
  
  
• How to make everyone want your Free Coaching Session – this is the most important part of the book. When you implement this section, you'll never ‘want' for clients again. (Page 39)
  
  
• How to price your coaching for an easy ‘Yes' every time (Page 44)
  
  
• The only 3 ways people buy coaching and which one to use in which phase of your coaching business growth… most importantly, which to use if you want more clients this week (Page 25)
  
  
• And much, much more…

There is a LOT more juice in the book, but I can't sit around all day writing out bullets.

You can read the whole thing for free right here – it's short and to the point, but worth its weight in gold:

www.HowRichCoachesThink.com/GCT 

I completed my official NLP Coach Training in 2007. I was a university student at the time and I got a couple of my friends to hire me for 3 months, at about $20 per 30-minute session, with 2 sessions per month.

Why did I set it up this way?

Because I had absolutely no idea what I was doing and modelled it on what the Tony Robbins coach I hired a couple of years earlier did with me. The problem is, if you do some very careful maths equation on the above, you can probably figure out…

I. WAS. BROKE.

In 2009 I moved to Barcelona, Spain to live with my then-wife (apparently being completely broke and spending all your free time and attention Googling ‘how to get clients' isn't great for your marriage).

I got a very low-paying outbound tele-sales job, working full-time, making €100 per week with a €50 bonus if I made a sale. I used all the Tony Robbins and Jim Rohn audio programs I had loaded onto my portable CD player (couldn't afford an ipod at the time) to keep myself motivated, trying to get ‘in the zone' to get more sales… but I still averaged around €150 per week, which was just enough to pay for groceries and the least expensive JiuJitsu class in town.

I felt like a loser. And I kind-of was. I was living off my wife, but not by choice. Everything I learned about limiting beliefs and negative emotions and NLP wasn't getting me out of the fact that I was making very little money doing a job I hated.

Eventually, through some twist of fate, all that Googling finally paid off and I came across some guy on the internet claiming to have cracked the code on how to sign up coaching clients.

I read every single one of his emails.

I hung on his every word.

He knew what I was going through.

And on a very specific day in the near future, he was going to solve all of my problems by teaching me how to ‘Get Clients Today'.

I bought the program (on the payment plan, using the few bucks I had left in my bank account from my crappy outbound sales job). I implemented everything he taught. To be totally honest, I was in such a scarcity mindset that I bought the program intending to use the money-back guarantee, no matter what.

But then, something magical happened…

I used what he taught me to get a couple of Intro sessions.

And someone actually signed up!

At that moment I KNEW I would never have a crappy sales job again. I just earned a whole month's ‘salary' from ONE client, doing what I absolutely LOVE!

The next day another client signed up. Then another and another, until at around the point when 5 or 6 clients signed up with me, I realized that I would have to be borderline-evil to return the product at this point.

Within 30 days, using the strategies he shared with me, I generated 80 introductory coaching sessions, delivered 30 sessions and signed up 20 real, paying coaching clients.

Most of those strategies are covered in this book that that the same dude (who is now a good friend of mine) has just released for free. His name is Christian Mickelsen. The books is called ‘Get Clients Today'. And this week it's available for free.

Download it, read it and implement it as soon as you want coaching clients:

www.HowRichCoachesThink.com/GCT

Did you know that many successful coaches spend only 30-50% of their time coaching, while the rest of their time is spent on marketing?

They network, speak, do social media, create podcasts, and offer discovery sessions…There are dozens of different strategies to grow a coaching business and get clients!

But the one strategy that the most highly successful coaches use (and that creates amazing results) is a LAUNCH.

I've worked behind the scenes on a lot of super-successful launches from ‘big names' in the coaching industry – and they often make an entire year's worth of income and profit during a short 2-3 week time span.

Imagine what this skill set can do for your coaching business. You may be able to fill yourself up with clients for an entire year in advance…

Want to MASTER launches? Join this FREE 5-day event:

“Launch Like a Coach: Transform Your Marketing, Fill Your Programs, and Unlock the Secrets of Heart-Centered Launches” (June 24-28)

Register FREE now

A launch is essentially a sequence of free content that leads to your coaching program or package, and has a time-sensitive offer with a specific enrollment period.

Here’s the beauty of this strategy if you’re a coach…

You can do ONE launch a year, then nurture the people who joined your email list all year long, building relationships, giving value, and inviting them into your coaching programs and offers.

If you want to learn how to do launches in a heart-centered way, join this FREE 5-day event hosted by my friend, Milana Leshinsky, the creator of the Coaching Genie platform:

“Launch Like a Coach: Transform Your Marketing, Fill Your Programs, and Unlock the Secrets of Heart-Centered Launches” (June 24-28)

Register FREE Now

Milana has been supporting coaches since 2001 and knows that coaches launch differently than marketers. They focus on creating value and building relationships.

When you join this event, here are just some of the sessions you’ll get access to:

• “Why Launches Can Be Your Go-To Strategy for Coaches” (Milana Leshinsky)
  
  
• “Mindset of a Sold-Out Launch” (Jeanna Gabellini)
  
  
• “Psychology Hacks for More Effective & Ethical Launches” (Joanna Lindenbaum)
  
  
• “Hit Your Launch Goals Without Procrastination, Chaos, or Burnout” (Martha Wilson)
  
  
• “Secrets of Heart-Centered JV Partnerships” (Marie Grace Berg)
  
  
• “Clarifying Your Coaching Brand for an Authentic Launch” (Debbie White)
  
  
• “Creating a Highly Engaged Community Around Your Launch” (Tanya Lynn)
  
  
• “Hosting Your Own “Speaking Tour” to Build Your Launch Audience” (Krista Martin)
  
  
• “A Relationship-Based Approach to Filling Your Programs in 30 Days” (Ann Farrell)
  
  
• How to generate a Never Ending Stream Of Clients with perpetual evergreen launches (Mamoon Yusaf)

…and many other sessions with amazing coaches who have had successful launches!

Plus, LIVE expert roundtables discussing controversial topics around marketing and launches in the coaching space.

Grab a FREE seat at the “Launch Like a Coach” summit now!

If you want to learn how to launch your program without crushing your soul…

And enjoy the creative process that brings you more coaching clients in a few weeks than in a whole year…

Don’t miss this event!

Hope to see you there!

(Or a one-woman bandit for that matter).

If you like the idea of making 10's or even 100's of thousands of extra dollars in coaching revenue… but you don't love the idea of having a big oversized team and paying out thousands of dollars each month and year, then you're gonna love this…

Personally, I've done it both ways.

I've had my business at a place where I had a large team of five or six people doing a relatively high number of weekly hours for me, hustling to try and make $5-10K minimum each and every month just to pay them on time.

And I've also been in a position (that I much prefer), which is to have one VA do a few hours per week to handle admin and tech tasks… that I could do if I really wanted to, but I'd rather outsource it for a few dollars per hour.

There's a certain tremendous freedom in knowing that you can bring in multi-six figures a year… without needing to pay anyone else out.

And there's something very exciting about having an extremely high circa 80 to 90% profit margin.

Some people are all about growing a bigger and bigger business and making millions but then bringing their profit margin down to about 15%.

But that's really not my game.

I love coaching and instead of spending time in meetings with a growing team, I'd much rather invest that time with my coaching clients, changing lives.

If you want to know how to set all of this up for yourself, you're going to love the Never Ending Stream Of Clients program.

It shows you how to have a totally minimalist coaching business which requires literally zero team members:

www.HowRichCoachesThink.com/NESOC