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(Or a one-woman bandit for that matter).

If you like the idea of making 10's or even 100's of thousands of extra dollars in coaching revenue… but you don't love the idea of having a big oversized team and paying out thousands of dollars each month and year, then you're gonna love this…

Personally, I've done it both ways.

I've had my business at a place where I had a large team of five or six people doing a relatively high number of weekly hours for me, hustling to try and make $5-10K minimum each and every month just to pay them on time.

And I've also been in a position (that I much prefer), which is to have one VA do a few hours per week to handle admin and tech tasks… that I could do if I really wanted to, but I'd rather outsource it for a few dollars per hour.

There's a certain tremendous freedom in knowing that you can bring in multi-six figures a year… without needing to pay anyone else out.

And there's something very exciting about having an extremely high circa 80 to 90% profit margin.

Some people are all about growing a bigger and bigger business and making millions but then bringing their profit margin down to about 15%.

But that's really not my game.

I love coaching and instead of spending time in meetings with a growing team, I'd much rather invest that time with my coaching clients, changing lives.

If you want to know how to set all of this up for yourself, you're going to love the Never Ending Stream Of Clients program.

It shows you how to have a totally minimalist coaching business which requires literally zero team members:

www.HowRichCoachesThink.com/NESOC 

You may be aware (mostly because I show off about it), that I've helped literally 1000's of coaches TO figure out exactly which target audience they should go for and what result they should help them with. In other words, to precisely figure out their niche.

You may also know that I've helped the likes of Christian Mickelsen, Eben Pagan, Rob Goyette and many others fine tune their marketing, particularly when it comes to their big million dollar launches. (Again, with the showing-off).

Oftentimes, these folks like having a pow-wow with me and pick my brain on how to more effectively craft their marketing materials to make them absolutely irresistible to their target audience.

The question is, why not let me do that for you?

You can have all the marketing tools and techniques in the world… But in the end, your success will come down to how effectively crafted how effectively you have crafted your marketing message.

The words on your website, the words that promote your introductory coaching session, the sales page, the webinar script, etc.

Even if you have a great system and even if you try to follow a great information product that teaches you how to get clients, you still have to figure out exactly which words will work best for your coaching style and your audience.

If you want me to help you do that, just like I've done it for other (literally) millionaire coaches to improve their million dollar launches…

…Then I recommend you join Never Ending Stream Of Clients , because right now it comes with three full months of intensive personal coaching and masterminding with me. Check it out:

www.HowRichCoachesThink.com/NESOC

There are no guarantees in life and there are no guarantees that you'll ever get the results that you want in life.

Most of the big results worth going for are not absolutely within your control.

If you send an email to your list, you don't know whether anybody's going to click to book a session or buy from you.

If you do a presentation, you don't absolutely know whether the audience will respond positively and buy your product or join your list.

That's why it's a little bit foolish for a coach to only aim for the end outcome. What you should be aiming for is to dramatically stack the odds in your favour, so the outcome you want becomes inevitable.

For example:

• I don't know exactly how much income I'll make next month. But I know it will be way more if I send a daily email to my list.
  
  
• I don't know if my next intro session will convert. But I know if I do five three to five intro sessions a week I'll make way more money than if I do none.
  
  
• I don't know if the next JV partner I reach out to will want to promote me. But I know if I do a great job promoting them, then most of them will want to promote me back.

In other words following a clear, results oriented system that's designed to grow your coaching business and then not managing to get the result… is a little bit like falling off a boat and not finding water.

When the odds are stacked so heavily in your favour, success becomes inevitable.

Here's where to place your bets:

www.HowRichCoachesThink.com/NESOC 

Recently, I've been training my Rich Coach Mastermind clients to be a lot more focused in their business growth activities, by specifically measuring a couple of metrics.

There are only a handful of metrics that I ever look at and that actually matter when it comes to coaching business growth.

The first type of metric are called “lag measures”. These are all the big picture goals of your company that you want, but you can't control, by their very nature. By the time you can measure whether you've achieved these goals, it's too late to improve them.

For most coaches who are starting out, these three metrics are:

1. Email list size
   
   
2. Monthly income
   
   
3. Number of clients (including 1-to-1 and group clients)

It's wise to have a target of where you want to be with these three metrics a year from now and to keep an eye on these 3 numbers at least every week.

The second group of metrics are called “Lead Measures”. These are things that you can actually directly influence and control day to day and week to week. I recommend you track

1. The number of emails/ content pieces sent to your list per week
   
   
2. The number of introductory coaching sessions booked per week
   
   
3. Total revenue in sales from your intro sessions per week (i.e. the amount of money people committed to pay, not just the collected money).

A decent target might be 3-7 emails per week; 2-4 intro sessions per week; and $5,000 – $10,000 US dollars per week in total sales.

Naturally, you may be wondering how this will work for you if you don't have an email list yet.

That's true. If you're in a position where you don't yet have a consistently growing email list, I would add in a fourth measurement which is list building activities.

If you want to know exactly what those activities should be, then I recommend you go through the simple Never Ending Stream Of Clients system to achieve your monthly revenue, client sign up, and list size goals.

It's available at a huge discount, with a suite of special limited-time bonuses, right now:

www.HowRichCoachesThink.com/NESOC

A lot of big time coaches, gurus and internet marketers have been trying to convince us that we have to master Chat-Bares-PT and other new AI technology because if we don't we will fall behind as coaches.

In my humble but accurate opinion, this is a huge overstatement and may not be true at all.

Here's why I think AI is still basically a waste of time.

Reason Number ONE: It writes crap marketing copy
Unless you're already very skilled in copywriting yourself, you won't be able to have a clear understanding of whether the copy chat GPT churns out is any good and you won't be able to train it to become better. In other words, the only people that can really benefit from the supposed “time saving” capability of Chat-GPT are people who have already mastered the art of copywriting. Most coaches haven't… so when they try using chat GPT they end up with a lot of mediocre content and they can't objectively tell whether or not it's any good.

Reason Number TWO: It's easier to sell than to use
Another big reason to be sceptical of AI is that so far the only people who have made a significant amount of money from the “AI revolution” are either tech companies who get investments by trying to use it to figure out different applications… or internet marketers who sell courses to teach other coaches and marketers how to use AI. In other words so far, to the best of my knowledge, there aren't many case studies of people making it from zero to six figures as a coach because of giving the right prompts to chat GPT

Reason Number THREE: People like their coaches HUMAN.
Coaching, much like therapy, is by far, one of the most human-centric of all professions. The hardest possible thing for chat GPT to do is replace a human being coaching another human being, with empathy, compassion, presence, deep listening, and completely intuitive questioning. This is literally the hardest possible thing for chat GPT to replicate. It might be able to pass off as sounding somewhat human sometimes, but it will take a long time before you'd rather talk to a ChatGPT robot than a human when you have a personal challenge.

Reason Number FOUR: It's not good enough to sell itself.
A quick question for you: How would you feel if you discovered that this article that you just invested two minutes of your day into reading, wasn't actually written by Mamoon but was written by some kind of soul-less Terminator-like machine? Frankly, if I ever found out someone was sending me Chat-GPT-emails instead of actually communicating to me from the heart, I'd instantly unsubscribe.

This is a double edged sword. On the one hand, it turns out that chat GPT isn't good enough to be able to write an email like this. It doesn't have actual original, contextualized thought that can match the brain-power of a ‘Mamoon'.

On the other hand, this also means that most of the emails promoting that you should learn artificial intelligence… are written by the brilliant marketers who are selling the product, not by the AI itself. Chat GPT is literally not capable of writing an article good enough to sell itself. Even people who sell the idea that chat GPT is that good… Can't use it to write the articles to sell the course. At least not without so much heavy editing that you could just as easily write the enitre piece from scratch.

No doubt in the future artificial intelligence will have its place. But that will likely never be the place of a good professionally trained life coach, with little things like a soul, intuition and actual creative thought.

And this brings us to the biggest problem:

Reason Number FIVE: Time and Energy Drain.
The amount of time it takes to learn, tweak, implement, prompt, sift through the answers, prompt again and eventually train chat GPT to do jobs for you that would be useful in your marketing… is about the same amount of time it takes to just do the actual flipping work!

What you need to be successful, long-term, as a coach are things like:

• a website with an opt in page
  
• a niche (audience and result they want)
  
• a good piece of content for people to opt-in for
  
• some substance with which to actually coach people
  
• content based on the unique substance of what you can bring to the table… (framed in a way that your audience will love)
  
• the ability to build deep rapport with potential clients and sign them up to a coaching program that fits their wants and needs

What might actually be useful and save you a ton of time is to have an expert HUMAN guide you through the process of getting all this set up so that you can enjoy the fruits of a coaching business consistently filled with clients.

And that's why I created this program along with plenty of personal time with me to get you to implement it:

www.HowRichCoachesThink.com/NESOC

If you want to dramatically simplify all of your marketing and sales efforts, the best way to do it is to have one main piece of content that you drive people to, throughout the entirety of your coaching career.

That piece of content should be on your website and people need to enter their name and email to access it.

The key to making this work is to make that piece of content extremely valuable, and something that you feel rock solid standing behind, and that you know will create tremendous value for the person who watches it.

The other key to that piece of content is to make sure that it is absolutely relevant to the audience you want to target and it helps them get the result that they want to get.

(Rememeber: audience + result = niche)

Yesterday I shared a content creation hack that you can use to create a full one hour presentation in about eight minutes.

You can use that hack to put together a webinar that you teach live on Zoom.

And that recording can be your “forever content” that you will drive people to your business.

Personally, because I have about 20 ideas a minute, I've created probably a dozen or two webinars like this over the lifetime of my business – targeting slightly different micro-niches each time.

However, as I get older and wiser I realise that that was more for me than for the growth of my business. I probably would have been more financially successful if I stuck with one thing and promoted it everywhere all the time.

But then again, if I did that, then I would never have created this program for you my dear coaching colleague:

www.HowRichCoachesThink.com/NESOC