A lot of big time coaches, gurus and internet marketers have been trying to convince us that we have to master Chat-Bares-PT and other new AI technology because if we don't we will fall behind as coaches.
In my humble but accurate opinion, this is a huge overstatement and may not be true at all.
Here's why I think AI is still basically a waste of time.
Reason Number ONE: It writes crap marketing copy
Unless you're already very skilled in copywriting yourself, you won't be able to have a clear understanding of whether the copy chat GPT churns out is any good and you won't be able to train it to become better. In other words, the only people that can really benefit from the supposed “time saving” capability of Chat-GPT are people who have already mastered the art of copywriting. Most coaches haven't… so when they try using chat GPT they end up with a lot of mediocre content and they can't objectively tell whether or not it's any good.
Reason Number TWO: It's easier to sell than to use
Another big reason to be sceptical of AI is that so far the only people who have made a significant amount of money from the “AI revolution” are either tech companies who get investments by trying to use it to figure out different applications… or internet marketers who sell courses to teach other coaches and marketers how to use AI. In other words so far, to the best of my knowledge, there aren't many case studies of people making it from zero to six figures as a coach because of giving the right prompts to chat GPT
Reason Number THREE: People like their coaches HUMAN.
Coaching, much like therapy, is by far, one of the most human-centric of all professions. The hardest possible thing for chat GPT to do is replace a human being coaching another human being, with empathy, compassion, presence, deep listening, and completely intuitive questioning. This is literally the hardest possible thing for chat GPT to replicate. It might be able to pass off as sounding somewhat human sometimes, but it will take a long time before you'd rather talk to a ChatGPT robot than a human when you have a personal challenge.
Reason Number FOUR: It's not good enough to sell itself.
A quick question for you: How would you feel if you discovered that this article that you just invested two minutes of your day into reading, wasn't actually written by Mamoon but was written by some kind of soul-less Terminator-like machine? Frankly, if I ever found out someone was sending me Chat-GPT-emails instead of actually communicating to me from the heart, I'd instantly unsubscribe.
This is a double edged sword. On the one hand, it turns out that chat GPT isn't good enough to be able to write an email like this. It doesn't have actual original, contextualized thought that can match the brain-power of a ‘Mamoon'.
On the other hand, this also means that most of the emails promoting that you should learn artificial intelligence… are written by the brilliant marketers who are selling the product, not by the AI itself. Chat GPT is literally not capable of writing an article good enough to sell itself. Even people who sell the idea that chat GPT is that good… Can't use it to write the articles to sell the course. At least not without so much heavy editing that you could just as easily write the enitre piece from scratch.
No doubt in the future artificial intelligence will have its place. But that will likely never be the place of a good professionally trained life coach, with little things like a soul, intuition and actual creative thought.
And this brings us to the biggest problem:
Reason Number FIVE: Time and Energy Drain.
The amount of time it takes to learn, tweak, implement, prompt, sift through the answers, prompt again and eventually train chat GPT to do jobs for you that would be useful in your marketing… is about the same amount of time it takes to just do the actual flipping work!
What you need to be successful, long-term, as a coach are things like:
- a website with an opt in page
- a niche (audience and result they want)
- a good piece of content for people to opt-in for
- some substance with which to actually coach people
- content based on the unique substance of what you can bring to the table… (framed in a way that your audience will love)
- the ability to build deep rapport with potential clients and sign them up to a coaching program that fits their wants and needs
What might actually be useful and save you a ton of time is to have an expert HUMAN guide you through the process of getting all this set up so that you can enjoy the fruits of a coaching business consistently filled with clients.
And that's why I created this program along with plenty of personal time with me to get you to implement it: