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Some coaches are trying to learn copywriting by using A.I. 

That’s about as smart as dopamine-addicted kids trying to learn mental arithmetic by watching TikTok videos. 

There may be the odd thing they learn here and there… but within about 6 seconds they’ll be watching someone gossip about a celebrity or an ‘influencer’ ripping into another ‘influencer’ ultimately influencing the next generation to become professional idiots. 

If you want to really learn maths, nothing beats sitting down with a pencil and paper and ideally a good teacher who can walk you through it, step by step… and then doing dozens (or hundreds) of drills to master the methods. 

My mum used to give me a mental arithmetic book and a pencil during my summer holidays and say “finish this chapter and you’ll get 50 pence”. By the end of the summer I had enough to buy myself a Teenage Mutant Ninja Turtle. 

Anyway, enough about my weird and wonderful childhood as a brown Pakistani kid forced to ace his way through school to become a doctor… 

This is about you – and your future as a life coach. 

If you want to become a successful coach, like it or not, you’re going to have to master marketing for yourself. (Or pay someone like me a LOT of money to do it for you). 

The good news is, it’s a LOT easier than you think. 

(It’s way easier than long multiplication.) 

And you don’t have to be particularly gifted or smart. 

If you can talk, you can write marketing copy. 

What you do need is a pencil and paper… and ideally a good teacher to show you how it works. 

And that’s exactly what you get when you go through the Never Ending Stream Of Clients program, which gives you 3 full months to work with me in a small group setting to train and guide you to write excellent marketing materials that will actually work to get loads of clients signing up with you. 

You can check it all out here: 

www.HowRichCoachesThink.com/NESOC

It’s true. Football’s not coming home this year. 

As a couple of my friends said before the game: it’s gonna be a very tough semi-final between England… 

…and FIFA. 

In the end it wasn’t biased pro-Messi, pro-Argentina refereeing that screwed England… 

It was Germany. 

Specifically, our flipping German coach’s 2nd half decisions. 

(Only kidding. Obviously. Don’t start rioting against Germans, and then blaming me for being the instigator.) 

Whenever England play to ‘not lose’ instead of playing to win… guess what happens? (For example, sticking 6 defenders on the pitch against the best attackers in the world… instead of doubling down on trying to actually score more goals than Argentina and forcing them to play defensively). 

And it’s kind of the same in business.

If you play to not lose (eg. worrying about what people will think when you give yourself a title; over-thinking your marketing materials; trying to not get unsubscribes from your email list; lowering your prices in case people say no; posting hopelessly on Anti-Social Media instead meeting real-life people and growing your own database of potential clients etc.)… you’ll end up losing. 

But, instead of being a bit gutted as in the case of football… you’ll be broke. Or worse: stuck for years in a job when you know your true passion and mission is to coach people for a living. 

Anyway, you may have absolutely zero control over who wins the football world cup and what decisions England’s German coach makes.

But you do have 100% control over winning a steady stream of coaching clients into your business. 

You can make it inevitable that people start signing up to hear from you… and then start hiring you on the regular. 

It’s nothing fancy. Doesn’t require AI. Definitely doesn’t require Anti-Social Media. 

All it takes is knowing the system that’s worked for me and thousands of others. 

And implementing it. 

You can learn the system on this free web-class:

www.NeverEndingStreamOfClients.com

The #1 client-attracting marketing skill? 

Bullet Points. 

Specifically… 

Curiosity-driven, benefit-filled bullet points that make it absolutely irresistible to do whatever it takes to get the ‘thing’ that the bullet is pointing towards. 

If you can’t write them, you’ll have to grow your coaching business the slow, hard, incredibly difficult, unproductive way… where you depend heavily on your personal attributes, contacts and a lot of grind to try to get clients. 

But, when you can write them, suddenly all your marketing, from ads to emails to sales pages to the home page of your website attract clients to you like a lightning rod. 

And today, for the first (and probably last time ever), I’m going to do a free training on it to show you how easy and fun writing marketing materials can be… when you know how. 

In today’s Rich Coach Mastermind session (that usually costs $10,000 per year to be part of!), you’ll discover… 

• Mamoon’s Magical Bullet Point Formula – for turning an ‘ordinary’ description into a mouth-watering, curiosity-inducing, benefit-fest that makes everyone want to immediately sign up for your offer
  
• Why mastering this ONE skill removes the need for you to do any form of ‘marketing’ other than just showing up and sharing the best stuff you know and that you’re the most passionate about
  
• How to fill your webinars, masterclasses, programs and jam-pack your intro-session calendar any time you want, using the power of the written (or spoken) word
  
• How to get more eye-balls and ears on your videos, podcasts, books or any other content you want people to consume.
  
• How you can eliminate 95% of the ‘work’ of growing your coaching business and save a ton of time and energy on activities that don’t matter and don’t move the needle (when you know how to write bullets properly, you can literally delete pages worth of paragraphs that won’t lead to the potential client signing up)
  
• Why you don’t have to be a great (or even ‘good’) writer, to be able to write great copy that gets everyone wanting to work with you… and the specific mechanics of how to do it for your own coaching business.
  
• Master the ‘hardest part’ of writing webinars, sales pages and opt-in pages so you don’t have to pay a copywriter (like me) tens of thousands of dollars to do them for you
  
• Discover your own personal best next steps for putting this skill into action to attract real, paying clients, based on where you are right now in your business
  
• Exactly how to use this style of ‘irresistable bullet points’ to grow your email list, make more sales, fill up your intro session calendar, and much much more…
  

Go here now to register and get the Zoom details – the live session is at 9am ET (recordings included for West-Coast folks who are too lazy and unmotivated to get out of bed before 5am for my classes. Like, seriously, what’s wrong with you? Do you even want success. Geeesh) :  

www.HowRichCoachesThink.com/bullets 

If you want to…

“Make Clients Practically Drool At The Thought Of Hiring You To Be Their Coach”, then you’ll want to learn and master the #1 most important ‘Mechanical’ skill of copywriting…

To show you exactly how to do that, I’d like to invite you to join my $10,000/year Rich Coach Mastermind program for free – for just one session. 

But, it’s an extremely important session, where you’ll learn and master THE most important skill of copywriting, that will serve you for the rest of your career as a professional coach: 

Writing Irresistible Bullet Points that inspire people to take action and hire you. 

During the session, you’ll discover… 

• Mamoon’s Magical Bullet Point Formula – for turning an ‘ordinary’ description into a mouth-watering, curiosity-inducing, benefit-fest that makes everyone want to immediately sign up for your offer
  
• Why mastering this ONE skill removes the need for you to do any form of ‘marketing’ other than just showing up and sharing the best stuff you know and that you’re the most passionate about
  
• How to fill your webinars, masterclasses, programs and jam-pack your intro-session calendar any time you want, using the power of the written (or spoken) word
  
• How to get more eye-balls and ears on your videos, podcasts, books or any other content you want people to consume.
  
• How you can eliminate 95% of the ‘work’ of growing your coaching business and save a ton of time and energy on activities that don’t matter and don’t move the needle (NOTE: when you know how to write bullets properly, you can literally delete pages worth of paragraphs that won’t lead to the potential client signing up)
  
• Why you don’t have to be a great (or even ‘good’) writer, to be able to write great copy that gets everyone wanting to work with you… and the specific mechanics of how to do it for your own coaching business.
  
• Master the ‘hardest part’ of writing webinars, sales pages and opt-in pages so you don’t have to pay a copywriter (like me) tens of thousands of dollars to do them for you
  
• Discover your own personal best next steps for putting this skill into action to attract real, paying clients, based on where you are right now in your business
  
• Exactly how to use this style of ‘irresistable bullet points’ to grow your email list, make more sales, fill up your intro session calendar, and much much more…

If you want to know how to write bullet points (exactly like the ones above, as it happens), and in doing so, make it WAY easier to get potential clients to sign up for everything you have to offer, then come join me this coming Wednesday and I’ll share some of my hard-won copywriting secrets that have kept my own coaching business full and thriving over the last couple of decades… 

www.HowRichCoachesThink.com/Bullets

If you’re anything like I was, when I started my coaching business, you might cringe at the thought of having to ‘market’ or ‘sell’ yourself. 

I mean… What are we, energetic prostitutes? Why should we have to ‘sell’ ourselves?! 

When you use my ‘Never Ending Stream Of Clients’ method, you never actually need to ‘market’ yourself or your coaching business. 

Instead, you can just ‘coach people from afar’. 

In other words, simply send out messages to your audience (in any format), that teach great, life-changing stuff that you’ve learnt in your personal growth journey over the years. 

Teach it for free. 

Every day. 

(Or as often as you can). 

And then decide what you want them to do (eg. take up an intro session with you) and tell them how to do it (eg. go to this link to schedule it). 

That’s it! 

Do that every day (or as frequently as you can manage) and you’re on the path to potentially becoming a millionaire coach. 

Oh, there is one more skill you’ll need that no-one ever points out or teaches you.

Without it, you’ll be left in the dark, wondering why no-one is taking you up on your offer or signing up to work with you. 

And you’ll probably soon start questioning and doubting your abilities as a coach. 

All because nobody every showed you the ‘missing link’ between teaching great stuff… and having clients sign up. 

Curious? 

It’s pretty simple actually. 

The skill is called: 

Writing Bullet Points. 

(I told ya – no-one ever points it out or teaches it to you, but literally every successful coach uses them all over their sales pages, webinars and free-session offers!) 

In the world of copywriting, bullet points aren’t so much the literal format of having a ‘point’ before making a statement. 

They refer to the way the statement is phrased, so that the reader is filled with curiosity and desire to learn or get the thing you want to teach them. 

If you want to read a few examples of bullet points, go to this page, read each of the bullet points carefully… and then see if you can resist the temptation to sign up to my upcoming masterclass on how to write them for yourself:

www.HowRichCoachesThink.com/bullets

The first 2 skills are pretty obvious. 

Skill #1: Coaching 

If you want to be a successful coach, you need to have some coaching skills. That is literally what people are paying you for, after all. 

Skill #2: Intro Sessions

If you want to become extremely good at coaching, it would help if you had some actual paying clients that you can practice on, all day long. 

In order for that to happen, you’ll want to develop the skill of giving someone an Introductory Session that actually leads to them signing up to a contract to work with you – ideally over the long term. 

All I’ll say about this for now is: if you do a ‘sales’ session, it won’t work. And if you do a ‘normal’ coaching session, it won’t work. 

Instead, there’s a way of delivering a super-powerful intro-session that gets the potential client drooling at the thought of working with you to transform their life.

But, before we get ahead of ourselves… in order to generate a never-ending stream of people wanting to even take you up on the free Introductory Coaching Session, you need skill #3… which might seem a bit weird… 

Skill #3: Bullet Points. 

If you listen carefully, in the back of your mind, you should now hear the sound of a record screeching to a halt. 

“What the heck are bullet points and what does that have to do with the price of fish?!” 

Bullet points are the central, most important ‘mechanical’ skill of copywriting (the art of writing words that inspire people to take action). 

If you can write bullet points, deliver intro sessions and coach… then you’ve got the keys to the kingdom of never-ending clients. 

But, if you don’t know how to write great marketing copy (the most important part of which is writing great bullet points), then, you could be a great coach… but we’ll never find out because you never got enough clients to refine your skills. 

Want me to teach you how to write bullet points that inspire people to immediately sign up to work with you? 

If so, go to this page and register for FREE attendance to my next “Rich Coach Mastermind” session (which people pay $10,000 per year for) and I’ll deliver a bullet-point writing masterclass that will change your financial future. 

Simply show up to the class and you’ll walk away with the ability to write words that get potential clients to sign up. 

Sound fun? 

Here’s where to sign up: 

www.HowRichCoachesThink.com/bullets