You might not know this… but I have a super-power.
I can talk with a coach from anywhere in the world and within about 5 minutes (10 if they take a while to get to the point), I can help them identify their ‘Perfect Niche’.
Over the last decade I’ve helped literally hundreds of coaches figure out their ideal niche – and they always leave the session in awe and totally inspired to serve their ideal audience.
What I discovered over time is that it’s not always the same ‘technique’ or niche-nailing idea or concept that works for everyone. Somewhere over the years, due to a lot of experience as a business coach and working with thousands of coaches, I figured out the ‘hidden’ keys or rules that you can listen to and see if it applies to you and your situation.
It turns out, there are 21 ‘laws’ of niching. I didn’t plan it that way, it just turned out that way when I sat down to write them all out. It’s virtually guaranteed that one of these laws (you don’t always need all 21 – sometimes just one or two does the trick and gives you the clarity you need).
Plus, one of the laws is about what to do if you don’t want a niche for your marketing materials.
In today’s video, I’m going to share with you 1 of these 21 laws of niching. Here’s what you’ll discover…
- A powerful, crystal clear criteria for identifying your audience that makes it super simple to find them on or off-line
- The #1 mistake coaches make when defining their audience that over complicates matters and limits the potential of your niche
- The only 2 key elements you need to clarify your niche in your mind (and for your audience) that makes creating marketing materials a piece of cake
- And much, much more …