Struggling Coaches wait until they get paid before sharing their ‘secrets'.
Rich Coaches give away their very best ideas, for free, to everyone.
There may be an argument for some kinds of information-product marketers to keep some information hidden away inside their products. But for a coach, the more freely you give and teach, the more abundantly you'll receive.
My best ideas on Islamic Spirituality and personal transformation are in my book, “Inside the Soul of Islam”, which is available for few quid on Amazon. It literally contains the same information people have paid me anywhere from £300 to £15,000 to deliver in other formats. The book is not a money-maker. But it is a life-changer. And unsurprisingly some of my best clients are people who read the book, then promptly look me up and hire me.
The “How Rich Coaches Think” summit was totally free even though the insights that came from each of the speakers (who, incidentally, spoke for free) were worth their weight in gold.
And every working day, I aim to create at least one piece of content.
Some of that comes to you in the form of these emails, sometimes it's a podcast, sometimes it's an interview that you may not see for several months. But I'm always putting together my best ideas into an easy-to-consume format that's designed to give you value and make you richer.
Is all of this done from pure altruism…?
Well, not exactly.
The content itself is given away freely and fearlessly. That automatically creates a ‘vacuum of value' where you're touching people all over the world and transforming their lives… and the Universe hates a vacuum. So it fills it by rushing to bring you clients.
As one Sufi Spiritual Master once told me:
When you give freely and abundantly, Allah, the Most Generous, says:
“My dear servant, you think you're being generous? Here, let me show you true Generosity.”
That ‘vacuum of value' you create automatically results in multitudes more coming back to you. But only every time.
If you want to 10X your income, create 10x times more value for the world than you currently are.
Some people will soak up the free information… but as long as you provide some kind of container for receiving money (such as your coaching program), you'll soon find yourself with more clients than you can handle.
If you want the perfect format for sharing your message with the world in a way that automatically results in all the coaching clients you want, check out this FREE 55-minute web-class where I share my best strategies on how to do it: