A few years ago a client came to me out of the blue and wanted to hire me for business coaching.
I don't do much 1-to-1 coaching… and it's pretty pricy. But that didn't stop her. She had a solid niche and I could see massive potential for her to increase her income if she would implement some simple strategies. She loved it and paid me about $2K per month to guide her through the process.
I realised she had a lot of contacts in the corporate world and her niche lended itself perfectly for an info-product that she could comfortably sell hundreds (or potentially thousands) of copies of.
She had the contacts required to get the product in front of as much traffic as we wanted.
It was potentially an overnight success story waiting to happen.
I over-delivered for her.
I wrote an entire Automated Webinar script for her. I gave her templates, then tweaked them to match her offer and audience. I played with her branding and price point. I even gave her access to a member of my own marketing team to fine-tune some of the marketing and technology pieces to make sure she couldn't fail and that we totally nailed it for her.
I pre-wrote half a dozen emails so the product was ready to launch.
We had a potentially 6-figure machine built and ready to go.
And then….
Nothing.
She ghosted us.
Stopped showing up for sessions.
Didn't respond to emails.
Stopped paying.
I figured she must have implemented what we gave her, got busy and was about to send us a celebration email any day now…
It turns out that didn't happen.
Instead, she freaked out. I don't know why to this day – she never really opened up about it.
From an email ‘rant' we received a few weeks later… it seems that her limiting beliefs about money crept in. Maybe her self image as a corporate employee ran up against her new life as a 6-figure-per-year-with-almost-zero-work-required automated cash machine owner. If she would have been open to it, or showed up to her sessions, I could have coached her through it. But instead…
…It turned dark.
She blamed me.
She blamed my team.
I figured she must have sent out the emails and not gotten the results she hoped for first time around (I would have been surprised given my marketing super-powers… but that's still a totally normal situation that can easily be fixed).
But no.
It turns out, she never sent a single email to her list.
Never sent my pre-written messages to her potential JV partners.
She never let anyone watch her perfectly scripted and well-presented automated webinar. And she never let anyone even see the offer (which was already built and would have been automatically delivered).
To this day, she never made back her investment. And to this day, she blames me.
You want to know how much of my time, energy and attention this situation took up outside of the coaching & consulting sessions I delivered for her?
About 75 seconds in a team meeting to off-board her from our system. (She was a ‘Platinum' client after all. A ‘Gold' or ‘Silver' client would have been off-boarded by my team without me even having to think about it).
You want to know why all this drama didn't zap my energy or attention?
Because, thanks to the abundant grace of the Almighty… I have a Never Ending Stream Of Clients.
So as soon as one client demonstrates that they're not worthy of my time and attention, they're out and replaced later that week with a better one, with zero additional effort or energy on my part.
That puts me in a great position.
Right now I can honestly say, every single one of my clients – whether in my spiritual niche, or from the newly founded “Rich Coach Community”… all my current clients are literally my DREAM clients.
That's because I'm spoilt for choice. So I choose people who resonate with what I teach and are happy and grateful to work with me.
If you want to be in that position yourself, it's time to put an end to ‘client-dependancy' and watch this: