Have you ever read the book, “The ONE Thing”?
It's a little gem of a productivity hack.
It's based on re-engineering your entire life around one simple, powerful question:
“What's the ONE thing I can do that makes everything else easier or unnecessary?”
You can apply it to any goal and it gives an instant ‘double-focus' – on the big picture goal and the very next action to move it forward.
For example…
- What's the ONE thing I can do to achieve my dream chiseled physique that will make everything else easier or unnecessary?
- What's the ONE thing I can do to improve my marriage that will make everything else easier or unnecessary?
- What's the ONE thing I can do for my finances that will make everything else easier or unnecessary?
And my personal favourite:
- “What's the ONE Thing I can do to get a steady flow of clients that will make everything else easier or unnecessary?”
For that last question, having served thousands of coaches over the years, the answer is super-simple, but quite counter intuitive.
The answer is not trying to do more marketing or sales or (heaven forbid) soshal meedia.
The answer makes all of that jazz easier or completely unnecessary.
The highest-leverage thing you can do to make client attraction happen easily is…
Perfect Your Niche.
When you know exactly who you serve and the result you help them get, everyone ‘instantly' gets it and can either sign up with you or refer people to you.
That makes your ads, opt-in page, free report or video training, and perhaps most importantly, your free coaching session offer… all extremely easy to write. In fact, when you're certain that you've chosen the right audience and you're offering the perfect results to them… all the ‘marketing' stuff practically writes itself.
On the other hand, you could literally undertake HUNDREDS of hours of marketing training, but if you try to offer something people don't really want to an unclear audience… you'll waste so much precious time, money and energy getting nowhere fast.
The solution?
Talk with the guy who's helped literally hundreds (maybe thousands at this point?) of coaches get crystal clear on their niche, get him to figure yours out in a few minutes – and then show you exactly how to turn that CLARITY into CLIENTS.
Heck, that's probably what I should call it.
The Niche CLARITY into Paying CLIENTS session.
(See how easy that is when you’re clear on your audience and the results they want?)
Apply before my calendar gets booked out: