“Aspiring artists defeated by Resistance share one trait. They all think like amateurs. They have not yet turned pro.
The moment an artist turns pro is as epochal as the birth of his first child. With one stroke, everything changes. I can state absolutely that the term of my life can be divided into two parts: before turning pro, and after.”
–Steven Pressfield, The War of Art.
Now if you switch out the word ‘artist' for ‘coach', then you'll have a pretty clear idea about what this brand new book from my friend, Melinda is all about. It's called:
“The Professional Coach” and for a limited time (until tomorrow, August 21), you can get the Kindle Version for free here:
www.HowRichCoachesThink.com/TPC
In over 20+ years of coaching experience, Melinda has pinpointed a serious problem:
A lot of coaches get stuck in the “amateur” stage of business, and they stay stuck in resistance. Sometimes they don’t even realize they’re stuck, because it just seems like the way life is when you run a coaching business.
And because they’re stuck, they’re unable to reach their full potential and the level of success they desire. Sometimes, they even burn out.
Melinda's book is designed to help coaches “turn pro” – make the transition from where you are now to the professional level as quickly as possible.
Because when you adopt the mindset and habits of a true professional, that's when things just take off. That's when you wake up one day and realise, “Wow, my coaching business is everything I dreamed of…”
To some extent, “The Professional Coach” was inspired by Steven Pressfield's “The War of Art,”. Melinda writes:
“An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.”
In Melinda’s book, she outlines specifically what those amateur vs professional habits are for coaches.
I recommend you get the book, read it, absorb it, and fully re-commit to “Turning Pro” and becoming a truly “Professional Coach”: