There's a great book by Rich Litvin and Steve Chandler called, “The Prosperous Coach”.
The problem is, many coaches who read it and get super inspired, are decidedly “UN-prosperous”.
What gives?
The problem isn't the overall philosophy or “vibe” the book gives you. It's totally inspiring. The problem is…
Vibes don't become clients.
Yep. I said it. As much as this may contradict the “Secret” or whatever, it's true.
If those ‘vibes' don't translate into a system to get clients coming in… you won't be a prosperous coach. And with all due respect, the client-getting system given in the book is… non-existent.
At some point they mention having 1-to-1 sessions with people for free. But with very vague and intangible advice on how to actually turn those sessions into clients, consistently and reliably.
Instead, there's a sense of “if your coaching is really powerful and really impactful, they'll sign up. And refer people to you.”
I call B.S.
I've done over 2,000 introductory coaching session for myself and for several multi-7-figure coaching companies.
And I can tell you straight up, if you have a system to follow, then not only can you get ‘free sessions' much more consistently and reliably, but you'll convert those sessions into clients very consistently and reliably too.
You won't have to depend on being in a great mental state every day.
You won't have to depend on having the ‘most powerful, impactful' coaching session ever (and then doubting your effectiveness as a coach when someone doesn't sign up).
Remember, as the great management guru Peter Drucker said about business:
“It's NEVER a personal problem. It's ALWAYS a systems problem.”
In fact, when you use my approach, you can deliver a standard, mediocre coaching session, that requires virtually no effort or thought on your part, other than just showing up, being present and following the system as it's laid out – which becomes VERY easy after you do it a few times – and “Boom!”. Clients will sign up more often than not, consistently.
So what's the system that DOES work to turn those vibes into clients?
This one's worked for me and all my students to bring in clients like clockwork, all year round: