A few weeks ago, I noticed myself start to get a tiny bit stressed.
I have a couple of big projects that I'm launching in my main business, and I was thinking through which campaign should happen at which time.
As it happens, it was also Ramadan, and I always feel the urge to do something special for my folks during this time of year.
But nothing was coming to me, I couldn't get all my systems set up in time, and I was getting frustrated. Should I do a Ramadan workshop (which has worked really well in the past) or offer coaching sessions, or launch a new product, or offer a Ramadan product bundle I’ve already created with a massive discount?
The moment I noticed that I was getting stressed about getting things done in time for Ramadan, I remembered a very important business maxim:
Nothing in business is ever urgent.
This may not be true for all businesses, but it is absolutely true for mine. I run my business the way I want. It's a lifestyle-based business. If I don't want to work, I don't. If I don't want to be stressed, there's literally never any reason to be.
I don't get involved much in live launches for this very reason.
I want a very relaxed and profitable business, not a stressful one. Because I'm a life coach by profession, there literally never needs to be any stress in my business, and I can go for months – even years – without experiencing the feeling of stress in any way, shape or form when it comes to my business and financial life.
It's a pretty lovely place to be.
And I'll tell you the secret to getting there.
The secret is to do exactly what I did when I noticed myself experiencing a twinge of stress before Ramadan: I stopped what I was doing, shut the laptop, sat cross-legged, and did the…
Inner Salam Method.
If we haven't spent much time together, you might not know what the Inner Salam Method is.
It's the label I like to give to what Eckhart Tolle calls “meditating on the pain body”, what David Hawkins calls the Surrender Mechanism, what Christian Mickelsen calls the Peace Process, and what Tom Stone calls the Pure Awareness Technique.
Call it whatever you want, but for the love of God, do it!
If you want a stress-free business, I recommend you do it the moment you notice yourself experiencing any amount of stress around money, marketing, clients, income, business, or anything like that.
Quit what you're doing, quiet your mind and observe the physical sensation of the feeling until it completely dissipates and goes down to a ‘zero’ level of intensity (on a scale of 1-to-10).
As soon as you clear your mind and pay attention to how you're experiencing the feeling in your body, you'll normally notice a shift. And as soon as you get to zero negative feeling in the body, by simply being present and observing it, you're good to go.
In my case, right after doing it, I decided on a campaign, which I ran to my main email list and over a couple of quick-and-easy-to-write emails, filled up a few intro sessions and generated over £15k in about a week.
Zero stress.
All profit.
And I felt great about it every step of the way.
If you want the most stress-free way to grow a coaching business, sit in a comfortable upright position, ideally on a meditation cushion, tap your 3rd eye 8 times… and then tap this link.