It’s true. Football’s not coming home this year.
As a couple of my friends said before the game: it’s gonna be a very tough semi-final between England…
…and FIFA.
In the end it wasn’t biased pro-Messi, pro-Argentina refereeing that screwed England…
It was Germany.
Specifically, our flipping German coach’s 2nd half decisions.
(Only kidding. Obviously. Don’t start rioting against Germans, and then blaming me for being the instigator.)
Whenever England play to ‘not lose’ instead of playing to win… guess what happens? (For example, sticking 6 defenders on the pitch against the best attackers in the world… instead of doubling down on trying to actually score more goals than Argentina and forcing them to play defensively).
And it’s kind of the same in business.
If you play to not lose (eg. worrying about what people will think when you give yourself a title; over-thinking your marketing materials; trying to not get unsubscribes from your email list; lowering your prices in case people say no; posting hopelessly on Anti-Social Media instead meeting real-life people and growing your own database of potential clients etc.)… you’ll end up losing.
But, instead of being a bit gutted as in the case of football… you’ll be broke. Or worse: stuck for years in a job when you know your true passion and mission is to coach people for a living.
Anyway, you may have absolutely zero control over who wins the football world cup and what decisions England’s German coach makes.
But you do have 100% control over winning a steady stream of coaching clients into your business.
You can make it inevitable that people start signing up to hear from you… and then start hiring you on the regular.
It’s nothing fancy. Doesn’t require AI. Definitely doesn’t require Anti-Social Media.
All it takes is knowing the system that’s worked for me and thousands of others.
And implementing it.
You can learn the system on this free web-class: