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“Aspiring artists defeated by Resistance share one trait. They all think like amateurs. They have not yet turned pro.

The moment an artist turns pro is as epochal as the birth of his first child. With one stroke, everything changes. I can state absolutely that the term of my life can be divided into two parts: before turning pro, and after.”

–Steven Pressfield, The War of Art.

Now if you switch out the word ‘artist' for ‘coach', then you'll have a pretty clear idea about what this brand new book from my friend, Melinda is all about. It's called:

“The Professional Coach” and for a limited time (until tomorrow, August 21), you can get the Kindle Version for free here:

www.HowRichCoachesThink.com/TPC 

In over 20+ years of coaching experience, Melinda has pinpointed a serious problem:

A lot of coaches get stuck in the “amateur” stage of business, and they stay stuck in resistance. Sometimes they don’t even realize they’re stuck, because it just seems like the way life is when you run a coaching business.

And because they’re stuck, they’re unable to reach their full potential and the level of success they desire. Sometimes, they even burn out.

Melinda's book is designed to help coaches “turn pro” – make the transition from where you are now to the professional level as quickly as possible.

Because when you adopt the mindset and habits of a true professional, that's when things just take off. That's when you wake up one day and realise, “Wow, my coaching business is everything I dreamed of…”

To some extent, “The Professional Coach” was inspired by Steven Pressfield's “The War of Art,”. Melinda writes:

“An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.”

In Melinda’s book, she outlines specifically what those amateur vs professional habits are for coaches.

I recommend you get the book, read it, absorb it, and fully re-commit to “Turning Pro” and becoming a truly “Professional Coach”:

www.HowRichCoachesThink.com/TPC

A friend of mine just released a brand new book I'm currently reading, called “The Professional Coach”.

The digital version is actually available for free on Amazon right now (for a limited time). Check it out here:

www.howrichcoachesthink.com/TPC 

I've known of Melinda for a long time and a couple of years back I got interviewed by her for the “Just Between Coaches” podcast.

She's got about 20 years of experience and wrote this book to share an important message for coaches and a LOT of gems, including…

• Melinda's counterintuitive, fill-in-the-blank strategy for attracting high-paying clients. It's simpler than you think with this approach!
  
• How to create a 6-figure coaching business without working 60-hour weeks, using her Seven Success Systems Roadmap…
  
• Why “charging what you're worth” is the worst advice in the industry (and what to do instead)… [NOTE: I got SCHOOLED on this when she interviewed me about a year ago. She's totally right and I realised that moment she said it that she really “gets” how money and creating value works.]
  
• How to price coaching packages that virtually sell themselves with The Money Matrix…
  
• The “bunny slipper” situation that could be sabotaging your coaching business – and what to do about it if you want to “go pro” as a coach…
  
• How to avoid the “success at any cost” mindset that can destroy your business from the inside – THIS is the true hidden advantage that helped Melinda build a sustainable business that she truly loves!
  
• The 27-word sentence that magnetizes success, repels self-doubt, and creates unwavering commitment to your business (just say it to yourself each morning)… [NOTE: To be honest, it's probably worth getting the book, just for this GEM.]
  
• How to fuel your growth and prevent burnout with a baseline self-care plan that protects your joy and boosts your energy…
  
• How to use the Overflow Principle to give more to your clients while working less…
  
• …and much, much more!

Melinda is the ideal person to learn this from. Her transformative work has empowered more than 120,000 coaches over the last 20 years, and she's been at the forefront of the coaching industry with her technology company, The Coaches Console.

To get your copy of “The Professional Coach,” head over to this page to download the Kindle version, which is free for a couple of days (until Wednesday, August 21 – per Amazon's rules):

www.HowRichCoachesThink.com/TPC

Did you know that just ONE group coaching program can push you into a six-figure income?

So then why are so many coaches stuck in the 1-on-1 model, unable to take the leap to groups?

Join this free training, where my friend Milana Leshinsky will reveal what might be holding you back and how to create an amazing group coaching experience, fast.

FREE Masterclass: “How to Quickly Create an 8-Week Group Coaching Program You Can Sell for $500 to $2000 or More!”

www.HowRichCoachesThink.com/ML 

Milana is the creator of a group coaching platform called Coaching Genie. She is a huge believer in group coaching, because her very first program pushed her into six figures, and later into seven figures!

If you don’t enjoy trying to chase after clients, then it’s time to make the shift into group coaching.

Join this special FREE Masterclass, and you’ll learn:

1. How to choose a winning topic for your program (yes, there’s a formula!)
   
2. A “rapid creation” method to create a great program quickly!
   
3. An easy-to-follow 8-week coaching program blueprint
   
4. A group coaching framework for delivering your program to GROUPS
   
5. A simple tool to set up and deliver your group program without tech overwhelm.

…and MORE!

Not only can you help more people, but you can also make as much as $1000 to $2000 per hour.

And that’s the real secret to success in coaching – creating a program you can deliver to groups.

RSVP for this free masterclass that's happening today:

www.HowRichCoachesThink.com/ML

Tomorrow, my friend Milana is hosting a free webinar on how to quickly create an 8-week Group Coaching program you can sell for $500 to $2,000 or more:

If you've ever tried launching a group coaching program but didn't manage to fill it up, there are a few reasons why that might have happened.

It most likely means that you skipped one or more of the 5 steps that Milana's going to walk us through tomorrow.

I highly recommend you check this out, if you're ready to scale your coaching income, while serving clients that may not be able to currently afford your 1-to-1 coaching rates:

www.HowRichCoachesThink.com/ML

If you've been wanting to launch your own group coaching program in 2024, then this will accelerate things.

We're already half way through the year, but imagine that by the end of Q3 (September 2024) you've actually launched and filled your first (or next) group coaching program from scratch… and your clients have started completely changing their lives.

This isn't a pipe dream.

It's totally do-able.

You can expect one successful group to comfortably bring in a healthy 5-figure pay cheque when it launches and fills.

In fact… I've rarely ever had a group program do less than that, in over 15 years.

If you want to know how to design, fill and deliver a brand new group coaching program from scratch, you might want to learn from Milana.

Why?

Oh, I don't know. Maybe because she's made over $9 MILLION smackeroos from group coaching programs over the years… and because she's created literally over a hundred group coaching programs.

I love serving different types of clients in different niches and the way I'm able to do that is through creating group coaching programs (many of which later get repurposed into information products).

Check out the clearest, simplest, most powerful way to do that here – including the step-by-step blueprint to follow any time you want to create a new group:

www.HowRichCoachesThink.com/ML 

My guess is, at this point, you're pretty confident in delivering a free introductory coaching session, designed to create massive value and invite the person to signup to your coaching programs.

(If not… you should really read more of my emails!)

The next step if you want to dramatically build and scale your income, without burning yourself out, or overworking is….

To create Group Coaching programs that are fun and easy to deliver and create even more value for your clients than your 1-to-1 coaching.

If you want to learn exactly how to deliver on that crazy-sounding promise, and literally have people profusely thanking you for signing them up into your group coaching program, check this out:

www.HowRichCoachesThink.com/ML

It's a webinar that my friend and long-time veteran of the coaching industry, Milana Leshinsky, is delivering in a few days called:

“How to Quickly Create an 8-Week Group Coaching Program You Can Sell for $500 to $2000 or More!”

Here's what she'll teach us:

• How to choose a winning topic for your program (yes, there’s a formula!)
  
• A “rapid creation” method to create a great program quickly!
  
• An easy-to-follow 8-week coaching program blueprint
  
• A group coaching framework for delivering your program to GROUPS
  
• A simple tool to set up and deliver your group program without tech overwhelm

Check it out here:

www.HowRichCoachesThink.com/ML 

Milana has literally generated almost $9 million in revenue from 100+ group coaching programs, and will show you exactly how she creates her programs fast!

She will simplify and demystify this process, and most importantly, show you how simple and fun it can be!

I've been raving about Milana for a while because I consider her to be one of the O.G.'s of teaching coaches how to grow and scale… but now's the perfect time to master her group coaching process, especially if you're excited about the idea of scaling up your income (while keeping your business as time-abundant and simple as possible).

Go here to discover the quick and simple way to create a group coaching program that practically sells itself:

www.HowRichCoachesThink.com/ML