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One of the hardest things to do in any endeavour is to learn the fundamentals from an expert… then invest the tremendous amount of time, effort and energy mastering those fundamentals.

It's easy to prance around the online marketing world learning 50 different ‘hacks', tricks, techniques, methods and systems for getting clients.

It's hard to find one that resonates for you, that works for your business, and then stick with it over the lifetime of your business.

But, that's the way millions are made.

The same is true in all sports, music, arts, science, philosophy… and you guessed it… martial arts.

The true masters are the ones who stick to the fundamentals and repeat them over and over and over, after everyone else got bored and went home.

As the great Bruce Lee said:

“I do not fear the man who has practiced 10,000 kicks. I fear the man who has practiced one kick 10,000 times.”

When it comes to growing your coaching business, there are millions of ‘moves' you could make. But you only really need one way that works.

In the most simple terms, there are a grand total of steps you need to ‘master' if you want a steady flow of clients:

1. Traffic: Get people to your website somehow, whether via in-person networking or online advertising and everything in between.
   
2. Website: Turn that flow of people coming to your website into potential clients by inviting them to subscribe to your email list
   
3. Webinar: Or some other gift they opt-in for. Ideally a video or audio based ‘gift' that gives new subscribers a sense of your energy and style and shows them you know your stuff
   
4. Breakthrough: Turn the new subscribers into introductory coaching sessions scheduled in your calendar
   
5. Emails: Or videos, or blog posts, or audios, or whatever. Some way of keeping yourself top of mind by creating value every day and inviting them back into your world and ideally buying your product, or booking the Breakthrough Session.

Do these 5 things and you'll find new clients joining your program every week.

Skip any one of these steps and you'll always have a ‘feast and famine' situation in your coaching business and you won't be able to count on the income from coaching the same way you can with a j-o-b.

To start the journey of mastering the fundamentals, you can find my Shaolin Temple on the other side of the internet:

www.howrichcoachesthink.com/nesoc

I remember when I was starting my coaching business, I went round and round in circles trying to figure out which niche was most ‘me'.

Was I meant to be a leadership coach, or fitness?

Should I have multiple niches?

How about relationships?

Can't I just be a “mindset” coach?

The truth is, I didn't know what I was doing and the more I tried figuring it out alone, the more lost I became. Each time I tried ‘going for it' with a niche I randomly decided on, I got more and more insecure, until the point that I dropped it and started again.

If this sounds familiar to you and you want to know exactly how to overcome this once and for all… get on Zoom with me and let me figure it out for you.

It usually takes me about 10-15 minutes of probing, before I find something that totally lights you up, feels easy and doable, and has a real viable market of people who you can market your services to.

Sound good?

Here's the link to apply for a 1-to-1 “Perfect Niche” session with me – tick the “become a coach and grow my business” box and I'll try and get you in next week:

www.mamoonyusaf.com/apply

Maybe you know that you “should” take my training to learn how to get a steady stream of coaching clients, but you're thinking you'll get started with it… later.

What's the cost to you of doing it that way?

By my estimation, doing that loses you many tens of thousands, per month that you delay getting started.

How did I figure that one out?

Two words:

Opportunity. Cost.

Look at it this way: How much will your coaching business bring in, when it's full of clients?

$10,000 per month?

$20,000 per month?

More?

Let's go with $10K per month (for example, 20 clients, each paying $500 per month to work with you).

Each and every month you delay getting started, you're pushing that total regular, recurring monthly income away by an extra month.

Let's say it takes you six months to study my whole “Never Ending Stream Of Clients” program, implement it, and start signing up one new client per week, so that by the end of the six months, you have 20 clients.

Sure, it could happen a lot faster (I got 20 coaching clients in my first month, using what I teach in the program), but let's be very conservative. Let's assume you do 3 introductory coaching sessions per week and sign up just one client each week at $500 per month (again, conservative if you use this system) and it takes you six months to reach a full practice of 20 clients.

If you delay getting started by six months, it'll be… 12 months before you reach that target income, instead of 6 months.

That's $60,000 of wasted time and missing income that you'll never get back.

Think about it – if the IRS or HMRC gave you a $2,000 bill and told you it would cost $10,000 each month that you don't pay up… how long would you wait to pay it?

That’s why I recommend you don't procrastinate or delay.

Getting started is the hardest part.

As the old adage goes:

You don't have to be great to start. But you have to start, to be great.

Dive into studying and implementing my 5 step client-getting system right now in exactly the way I detail on this page, and see how fast you can make it happen.

The sooner you take action, and build the system that brings you clients, the sooner you'll have the coaching business (and income!) of your dreams.

Here's where to get started (today!):

www.howrichcoachesthink.com/nesoc

There's a great book by Rich Litvin and Steve Chandler called, “The Prosperous Coach”.

The problem is, many coaches who read it and get super inspired, are decidedly “UN-prosperous”.

What gives?

The problem isn't the overall philosophy or “vibe” the book gives you. It's totally inspiring. The problem is…

Vibes don't become clients.

Yep. I said it. As much as this may contradict the “Secret” or whatever, it's true.

If those ‘vibes' don't translate into a system to get clients coming in… you won't be a prosperous coach. And with all due respect, the client-getting system given in the book is… non-existent.

At some point they mention having 1-to-1 sessions with people for free. But with very vague and intangible advice on how to actually turn those sessions into clients, consistently and reliably.

Instead, there's a sense of “if your coaching is really powerful and really impactful, they'll sign up. And refer people to you.”

I call B.S.

I've done over 2,000 introductory coaching session for myself and for several multi-7-figure coaching companies.

And I can tell you straight up, if you have a system to follow, then not only can you get ‘free sessions' much more consistently and reliably, but you'll convert those sessions into clients very consistently and reliably too.

You won't have to depend on being in a great mental state every day.

You won't have to depend on having the ‘most powerful, impactful' coaching session ever (and then doubting your effectiveness as a coach when someone doesn't sign up).

Remember, as the great management guru Peter Drucker said about business:

“It's NEVER a personal problem. It's ALWAYS a systems problem.”

In fact, when you use my approach, you can deliver a standard, mediocre coaching session, that requires virtually no effort or thought on your part, other than just showing up, being present and following the system as it's laid out – which becomes VERY easy after you do it a few times – and “Boom!”. Clients will sign up more often than not, consistently.

So what's the system that DOES work to turn those vibes into clients?

This one's worked for me and all my students to bring in clients like clockwork, all year round:

www.howrichcoachesthink.com/nesoc

Recently I was talking with an ‘amateur' coach who wanted support on how to grow his business. (Amateur, as in, didn't yet have a paying client).

After a 30 minute, ‘pure' coaching session, where I asked questions that lead him to having a few insights, it became blindingly obvious to me that this guy was a super-smart, successful entrepreneur with a track record of a very successful business outside of coaching… but he absolutely no clue how to get people to want to hire him as a life coach.

The reason he was stuck (little did he know at the time) is that he was too much ‘into' coaching.

In other words, he had bought into the total BS that many top coaches out there believe and teach about running a coaching business and ‘attracting' clients. And because he's a good student, he read all their books, went through their programs, and unwittingly adopted their limiting beliefs about getting clients.

Here are some of the classics he had fallen for:

• If I give people an ‘experience' of coaching, they'll want more and hire me
  
• If I create enough value up front for free, people will want to pay for more coaching
  
• I've been told I'm so good at coaching that I should charge double or triple than I'm currently comfortable with (even though he didn't have anyone paying him yet).
  
• If the client didn't sign up, it's because the session wasn't powerful enough. Maybe I should give them more free sessions until they're ready
  
• The type of coaching I do changes all areas of a person's life, so it doesn't feel right to narrow myself down to one ‘niche' or group of people who want one specific goal. That would be incongruent.
  
• “Coach So and So” signs up clients using magical language and questions and hypnotic phrases – maybe I need more training so I can do that too.

My response?

I told him that I didn't want to coach him on these issues.

Heck I could ask ‘open coaching questions' framed around the outcome of ‘getting clients' all day long… but he had been receiving that for YEARS from other coaches.

And bottom line – as long as he believes some of this non-sense, it's going to take about 10x longer for him to see through it and 20x longer to actually start getting clients.

Instead, I offered to be his ‘consultant' or ‘Commander in Chief' or straight up “Dictator” for the next couple of sessions. (In other words, NOT his professional coach!)

I told him that, with all due respect, I could tell him exactly how to get clients, with zero hoping or wishing and zero doubt, without worrying at all about how ‘powerful' or ‘impactful' his coaching is.

Instead, I would tell him exactly where to go and exactly what to do and say to get people practically begging to hire him as their ‘life coach'.

Want to know what I told him?

It's the exact same thing I've taught to hundreds of coaches over the years, many of whom are now 6 and even 7 figure coaches.

A few of my clients followed these teachings to ramp up to 6-figures of coaching income within less than a year, and many replaced their jobs and are able to just work a few hours a week as a coach.

Anything is possible, when you solve the ‘getting clients' problem.

What were these magical teachings I gave them all to get clients lining up around the block?

They're all available in a condensed form, broken down into 5 specific steps, which I call the “Never Ending Stream Of Clients” system. I've been using it for years myself, as do all my clients.

You can read all the details on the 5 steps to get you plenty of clients, here:

www.howrichcoachesthink.com/nesoc

Today is the final day to grab a complimentary Kindle copy of “The Professional Coach”, the new book by my friend, Melinda Cohan:

www.HowRichCoachesThink.com/TPC 

Melinda's journey is a beacon of hope for all coaches. She transitioned from treating her coaching as a hobby to becoming an “amateur,” and then quickly made the leap to achieving professional success. (Her company is now in the multi-7 figures and growing!)

And her new book outlines that path for every coach who is ready to make that leap to becoming a truly “Professional Coach”, too.

You’ll discover:

• Melinda’s counterintuitive, fill-in-the-blank strategy for attracting high-paying clients. It's simpler than you think with this approach!
  
• How to create a 6-figure coaching business without working 60-hour weeks, using her Seven Success Systems Roadmap…
  
• Why “charging what you're worth” is the worst advice in the industry (and what to do instead)…
  
• How to price coaching packages that virtually sell themselves with The Money Matrix…
  
• The “bunny slipper” situation that could be sabotaging your coaching business – and what to do about it if you want to “go pro” as a coach…
  
• How to avoid the “success at any cost” mindset that can destroy your business from the inside – THIS is the true hidden advantage that helped Melinda build a sustainable business that she truly loves!
  
• The 27-word sentence that magnetizes success, repels self-doubt, and creates unwavering commitment to your business (just say it to yourself each morning)…
  
• How to fuel your growth and prevent burnout with a baseline self-care plan that protects your joy and boosts your energy…
  
• How to use the Overflow Principle to give more to your clients while working less…
  
• …and much, much more!

It's time to step up and become the best version of yourself and give your clients the experience of working with a truly “Professional Coach”.

By that I don't just mean one that has lots of certifications and accolades – but someone who is truly worth every penny of the high-end fees that you'll be charging for your professional coaching services.

Today's the last day to get “The Professional Coach” free on Kindle:

www.HowRichCoachesThink.com/TPC