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There are no guarantees in life and there are no guarantees that you'll ever get the results that you want in life.

Most of the big results worth going for are not absolutely within your control.

If you send an email to your list, you don't know whether anybody's going to click to book a session or buy from you.

If you do a presentation, you don't absolutely know whether the audience will respond positively and buy your product or join your list.

That's why it's a little bit foolish for a coach to only aim for the end outcome. What you should be aiming for is to dramatically stack the odds in your favour, so the outcome you want becomes inevitable.

For example:

• I don't know exactly how much income I'll make next month. But I know it will be way more if I send a daily email to my list.
  
  
• I don't know if my next intro session will convert. But I know if I do five three to five intro sessions a week I'll make way more money than if I do none.
  
  
• I don't know if the next JV partner I reach out to will want to promote me. But I know if I do a great job promoting them, then most of them will want to promote me back.

In other words following a clear, results oriented system that's designed to grow your coaching business and then not managing to get the result… is a little bit like falling off a boat and not finding water.

When the odds are stacked so heavily in your favour, success becomes inevitable.

Here's where to place your bets:

www.HowRichCoachesThink.com/NESOC 

Recently, I've been training my Rich Coach Mastermind clients to be a lot more focused in their business growth activities, by specifically measuring a couple of metrics.

There are only a handful of metrics that I ever look at and that actually matter when it comes to coaching business growth.

The first type of metric are called “lag measures”. These are all the big picture goals of your company that you want, but you can't control, by their very nature. By the time you can measure whether you've achieved these goals, it's too late to improve them.

For most coaches who are starting out, these three metrics are:

1. Email list size
   
   
2. Monthly income
   
   
3. Number of clients (including 1-to-1 and group clients)

It's wise to have a target of where you want to be with these three metrics a year from now and to keep an eye on these 3 numbers at least every week.

The second group of metrics are called “Lead Measures”. These are things that you can actually directly influence and control day to day and week to week. I recommend you track

1. The number of emails/ content pieces sent to your list per week
   
   
2. The number of introductory coaching sessions booked per week
   
   
3. Total revenue in sales from your intro sessions per week (i.e. the amount of money people committed to pay, not just the collected money).

A decent target might be 3-7 emails per week; 2-4 intro sessions per week; and $5,000 – $10,000 US dollars per week in total sales.

Naturally, you may be wondering how this will work for you if you don't have an email list yet.

That's true. If you're in a position where you don't yet have a consistently growing email list, I would add in a fourth measurement which is list building activities.

If you want to know exactly what those activities should be, then I recommend you go through the simple Never Ending Stream Of Clients system to achieve your monthly revenue, client sign up, and list size goals.

It's available at a huge discount, with a suite of special limited-time bonuses, right now:

www.HowRichCoachesThink.com/NESOC

A lot of big time coaches, gurus and internet marketers have been trying to convince us that we have to master Chat-Bares-PT and other new AI technology because if we don't we will fall behind as coaches.

In my humble but accurate opinion, this is a huge overstatement and may not be true at all.

Here's why I think AI is still basically a waste of time.

Reason Number ONE: It writes crap marketing copy
Unless you're already very skilled in copywriting yourself, you won't be able to have a clear understanding of whether the copy chat GPT churns out is any good and you won't be able to train it to become better. In other words, the only people that can really benefit from the supposed “time saving” capability of Chat-GPT are people who have already mastered the art of copywriting. Most coaches haven't… so when they try using chat GPT they end up with a lot of mediocre content and they can't objectively tell whether or not it's any good.

Reason Number TWO: It's easier to sell than to use
Another big reason to be sceptical of AI is that so far the only people who have made a significant amount of money from the “AI revolution” are either tech companies who get investments by trying to use it to figure out different applications… or internet marketers who sell courses to teach other coaches and marketers how to use AI. In other words so far, to the best of my knowledge, there aren't many case studies of people making it from zero to six figures as a coach because of giving the right prompts to chat GPT

Reason Number THREE: People like their coaches HUMAN.
Coaching, much like therapy, is by far, one of the most human-centric of all professions. The hardest possible thing for chat GPT to do is replace a human being coaching another human being, with empathy, compassion, presence, deep listening, and completely intuitive questioning. This is literally the hardest possible thing for chat GPT to replicate. It might be able to pass off as sounding somewhat human sometimes, but it will take a long time before you'd rather talk to a ChatGPT robot than a human when you have a personal challenge.

Reason Number FOUR: It's not good enough to sell itself.
A quick question for you: How would you feel if you discovered that this article that you just invested two minutes of your day into reading, wasn't actually written by Mamoon but was written by some kind of soul-less Terminator-like machine? Frankly, if I ever found out someone was sending me Chat-GPT-emails instead of actually communicating to me from the heart, I'd instantly unsubscribe.

This is a double edged sword. On the one hand, it turns out that chat GPT isn't good enough to be able to write an email like this. It doesn't have actual original, contextualized thought that can match the brain-power of a ‘Mamoon'.

On the other hand, this also means that most of the emails promoting that you should learn artificial intelligence… are written by the brilliant marketers who are selling the product, not by the AI itself. Chat GPT is literally not capable of writing an article good enough to sell itself. Even people who sell the idea that chat GPT is that good… Can't use it to write the articles to sell the course. At least not without so much heavy editing that you could just as easily write the enitre piece from scratch.

No doubt in the future artificial intelligence will have its place. But that will likely never be the place of a good professionally trained life coach, with little things like a soul, intuition and actual creative thought.

And this brings us to the biggest problem:

Reason Number FIVE: Time and Energy Drain.
The amount of time it takes to learn, tweak, implement, prompt, sift through the answers, prompt again and eventually train chat GPT to do jobs for you that would be useful in your marketing… is about the same amount of time it takes to just do the actual flipping work!

What you need to be successful, long-term, as a coach are things like:

• a website with an opt in page
  
• a niche (audience and result they want)
  
• a good piece of content for people to opt-in for
  
• some substance with which to actually coach people
  
• content based on the unique substance of what you can bring to the table… (framed in a way that your audience will love)
  
• the ability to build deep rapport with potential clients and sign them up to a coaching program that fits their wants and needs

What might actually be useful and save you a ton of time is to have an expert HUMAN guide you through the process of getting all this set up so that you can enjoy the fruits of a coaching business consistently filled with clients.

And that's why I created this program along with plenty of personal time with me to get you to implement it:

www.HowRichCoachesThink.com/NESOC

If you want to dramatically simplify all of your marketing and sales efforts, the best way to do it is to have one main piece of content that you drive people to, throughout the entirety of your coaching career.

That piece of content should be on your website and people need to enter their name and email to access it.

The key to making this work is to make that piece of content extremely valuable, and something that you feel rock solid standing behind, and that you know will create tremendous value for the person who watches it.

The other key to that piece of content is to make sure that it is absolutely relevant to the audience you want to target and it helps them get the result that they want to get.

(Rememeber: audience + result = niche)

Yesterday I shared a content creation hack that you can use to create a full one hour presentation in about eight minutes.

You can use that hack to put together a webinar that you teach live on Zoom.

And that recording can be your “forever content” that you will drive people to your business.

Personally, because I have about 20 ideas a minute, I've created probably a dozen or two webinars like this over the lifetime of my business – targeting slightly different micro-niches each time.

However, as I get older and wiser I realise that that was more for me than for the growth of my business. I probably would have been more financially successful if I stuck with one thing and promoted it everywhere all the time.

But then again, if I did that, then I would never have created this program for you my dear coaching colleague:

www.HowRichCoachesThink.com/NESOC

There is a little hack I use virtually every time I need to create a one to three hour long group coaching sessions or information products.

It's super simple, and it gets you to create a full hours worth of content in literally a few minutes.

Sometimes I bang out a whole hour long presentation in the 10 minutes before my weekly group coaching starts.

Here's how you do it:

Step ONE: Think of the overall topic that you want to teach in the hour.

Step TWO: Break down that topic into five big, main teaching points.

Step THREE. Break down those five points into three to five explanatory points. Ideally include at least one anecdote or story for each big, main teaching point.

Step FOUR: Stop, you're done.

The reason this is so powerful is that if you know lots of information and have read a lot of books about personal growth, NLP and coaching… or if you have lots of detailed knowledge about your particular niche of coaching with lots of techniques and tips that you know would be useful, then it is extremely easy to get overwhelmed and have a million ideas and not be able to put them together in a succinct way.

In other words, most people try using a bottom up content creation method, which is crazy making and nearly impossible to do in a short timeframe.

A bottom up system says: Write down everything that you know and then try to chunk it into a one hour presentation.

This. Does. Not. Work.

Instead of taking everything you know, start from the top and work down.

Start with the overall topic break each point down into three to five more points.

You'll almost instantly have an entire hour long presentation ready. I've done this literally hundreds of times and created over 30 information products using this system, so I know for certain that it works.

If you've been procrastinating on getting your group coaching programme together, either because you don't think you have enough people to fill the programme, or because you don't know what content you'd be teaching, then the solution to all of your problems can be found here:

www.HowRichCoachesThink.com/NESOC

This is a question I get asked quite frequently and always have, ever since I started my coaching business over 15 years ago.

Back in the day, this kind of question used to fill me with dread.

What do I say? Do I mention that I'm known as the Quran Coach? That sounds pretty cool, but it often leads Muslims to think I'm going to teach them the classical method of Quran recitation… which I absolutely do not.

Or do I say that I'm a “life coach”. Often when I introduce myself that way, I get a follow up question. “Oh really? What kind of life coaching do you do?”

When we meet someone new, whether it's your hairdresser, or someone you meet at a family gathering or a party it's very natural for them to ask what you do.

And there are only two ways to respond.

You either talk over it by trying to make it sound so boring, they don't ask you more questions.

Or you fully own it and tell them what you do in a way that is both intriguing and inspiring, and makes them want to ask questions, that may lead to them to hiring you, booking a session with you or passing your details immediately on to someone who they know needs your help.

There are lots of different formulae to create this kind of “elevator pitch”.

However after a decade of supporting coaches, to figure their marketing out, I can tell you most people implement the formula totally incorrectly.

They end up with long convoluted paragraphs trying to answer six different questions that some marketer taught them…

…But because they aren't clear on exactly who they serve, and exactly what results their clients get, it all just sounds like fluff.

And because we know deep down inside that it is fluff, we get embarrassed and insecure when we try saying it out loud. And as a result, nobody takes us seriously and it and we decide it would have been better to talk over it and just say you're a consultant or something boring.

The key to making an elevator pitch formula work is to keep it so simple that you almost can't say it incorrectly.

In order to get it this simple, you've got to eliminate the fluff in your mind about what you do.

That's almost impossible to do on your own when looking at your own business. But it's super easy for me to do with you live during a coaching session.

If you want me to work with you personally for the next three months to figure out each and every piece of your marketing, including what you're going to say to introduce yourself next time you're at a party, then join Never Ending Stream Of Clients right now:

www.HowRichCoachesThink.com/NESOC