There are no guarantees in life and there are no guarantees that you'll ever get the results that you want in life.
Most of the big results worth going for are not absolutely within your control.
If you send an email to your list, you don't know whether anybody's going to click to book a session or buy from you.
If you do a presentation, you don't absolutely know whether the audience will respond positively and buy your product or join your list.
That's why it's a little bit foolish for a coach to only aim for the end outcome. What you should be aiming for is to dramatically stack the odds in your favour, so the outcome you want becomes inevitable.
For example:
- I don't know exactly how much income I'll make next month. But I know it will be way more if I send a daily email to my list.
- I don't know if my next intro session will convert. But I know if I do five three to five intro sessions a week I'll make way more money than if I do none.
- I don't know if the next JV partner I reach out to will want to promote me. But I know if I do a great job promoting them, then most of them will want to promote me back.
In other words following a clear, results oriented system that's designed to grow your coaching business and then not managing to get the result… is a little bit like falling off a boat and not finding water.
When the odds are stacked so heavily in your favour, success becomes inevitable.
Here's where to place your bets: