If you want to dramatically simplify all of your marketing and sales efforts, the best way to do it is to have one main piece of content that you drive people to, throughout the entirety of your coaching career.
That piece of content should be on your website and people need to enter their name and email to access it.
The key to making this work is to make that piece of content extremely valuable, and something that you feel rock solid standing behind, and that you know will create tremendous value for the person who watches it.
The other key to that piece of content is to make sure that it is absolutely relevant to the audience you want to target and it helps them get the result that they want to get.
(Rememeber: audience + result = niche)
Yesterday I shared a content creation hack that you can use to create a full one hour presentation in about eight minutes.
You can use that hack to put together a webinar that you teach live on Zoom.
And that recording can be your “forever content” that you will drive people to your business.
Personally, because I have about 20 ideas a minute, I've created probably a dozen or two webinars like this over the lifetime of my business – targeting slightly different micro-niches each time.
However, as I get older and wiser I realise that that was more for me than for the growth of my business. I probably would have been more financially successful if I stuck with one thing and promoted it everywhere all the time.
But then again, if I did that, then I would never have created this program for you my dear coaching colleague: