My friend Christian Mickelsen just re-released the updated version of his #1 bestselling book for coaches (along with the best series of trainings you'll ever see on how to get coaching clients).
This is the exact material I mastered and implemented to get 20 clients in my very first month as a coach – and I use the same principles to this day to keep my coaching business growing.
Thousands of lives have been changed, just by me studying the techniques in this book over a decade ago. And I'm not the only one. When you read this book and implement it, I'm certain you'll impact thousands of people's lives with your coaching too.
Here's a small glimpse of what you'll discover as you read the book:
- How one client used the ‘Get Clients Today' strategies to generate 326 paying coaching clients in 2 weeks. (This actually happened. I was a consultant on Christian's team at the time. After crafting the copy and devising the strategy, we were all still blown away by the result!) – (Page 4)
- How to figure out your coaching niche (This forms the basis of everything I teach on figuring out Your Perfect Niche – and I've personally supported hundreds of coaches to figure out their niche in about 10 minutes using this as the starting point) (Page 15)
- The Simple 3-Step Process for getting coaching clients – I still use these 3 steps every single week. (Page 23)
- How to speak the language of Clients – most coaches repel clients by talking in ‘Coach Language' instead of ‘Client Language'. It instantly breaks rapport and builds scepticism in every potential client. This section of the book eliminates this problem forever. (Page 17)
- Why coaching is the most powerful force for change on earth – and the role you play in raising the consciousness of the planet (Page 7)
- The Instant Expert Formula – how to position yourself as a leading coach, even in the most crowded markets (Page 19)
- How to ‘Wow!' Your New Clients – this formula keeps clients sticking around for much longer periods (think years, rather than weeks) and brings you tons of referrals) (Page 27)
- The 5-Step Formula To Create Compelling Offers – these are the 5 things you want to build into your coaching programs and packages to make your offers irresistible – and get clients saying ‘Yes! I'm In. Right Now!!' on the spot, during your very first session (Page 32)
- How to become a Client-Attracting Magnet – The rule Christian and I live by is: We don't chase clients. Clients chase us. (It's a great rule for dating too!). This chapter explains how to set up your coaching business so there's demand from clients to book sessions with you and hire you… so you never have to ‘chase' clients. They're on a waiting list… eager for the opportunity to finally get a chance to work with you. (Page 38)
- How to make everyone want your Free Coaching Session – this is the most important part of the book. When you implement this section, you'll never ‘want' for clients again. (Page 39)
- How to price your coaching for an easy ‘Yes' every time (Page 44)
- The only 3 ways people buy coaching and which one to use in which phase of your coaching business growth… most importantly, which to use if you want more clients this week (Page 25)
- And much, much more…
There is a LOT more juice in the book, but I can't sit around all day writing out bullets.
You can read the whole thing for free right here – it's short and to the point, but worth its weight in gold: