Ever since I started my coaching business way back in 2009, I would get tripped up by the most simple question:
“What do you do?”
I read some cheesy answers that were popular in coaching books back then like: “I make miracles happen in your life” or “I make your dreams come true”. I'm not sure I ever had the audacity to say those types of things in the real world.
Maybe because it was too cringe-worthy… or maybe that was my inner-wisdom kicking in and saving me from embarrassment.
Instead I would either try to describe it:
“I'm an NLP-based coach, with training in generating rapid results for clients.”
Or, I would name my profession as “coaching”, then start justifying it, explaining, educating and answering questions when the other person didn't understand what coaching is or why anyone would pay for it.
In all cases, this NEVER lead to clients. At least, not clients that would pay a serious amount of money for my services.
It wasn't until I took to a serious study of marketing that I realise that when people ask this, they don't really care about the techniques, philosophy, methods or approach you use… what they really want to know is the answer to 4 questions.
When you answer these 4 questions succinctly, they'll instantly ‘get' what you do, and they'll know you can help them… or instantly be able to think of people they can refer to you.
- Who you work with
- What their biggest problem is
- What you do with them (logistically)
- The result you help them get
If you can answer all 4 questions in one or 2 sentences, you're golden.
And, you can actually skip number 3 and most people will still be satisfied… or you can make it lead into your Intro Session.
Observe:
Longer Version:
“I work with mums who have been struggling to lose weight to get their pre-pregnant body back by taking them through my 1-to-1 Fit Mum Breakthrough Session process.”
Short version:
I help overweight mums get their lean, athletic, pre-pregnancy body back.
Another Example:
“I show solo-entrepreneurs how to use AI to double their impact and income while saving a ton of time and team expenses.”
(The problem in this example is implied: not enough impact and income and too much time and money spent on business).
Chances are, at this point, the cogs are turning and you're wondering how you can apply this and tailor it to your coaching service. And chances are, unless you already have crystal clarity on exactly who you serve, their goals and challenges… your answer will become super-wordy and messy.
Instead of figuring it all out by yourself, jump into the Never Ending Stream Of Clients program TODAY, and I'll figure it out for you, 1-to-1 in a private session… I guarantee I can nail it for you in ONE sentence that you LOVE.
You'll be filled with inspiration and motivation and you'll probably want to shout it from the roof tops.
This is the stuff client-attraction is made of.
Here's where to get started working with me: