As Bill Clinton famously said, “It’s the economy, stupid.”
And he was right about that. Most of our political issues can probably be solved through good economics. It’s just a shame nobody’s managed to fix the economy yet, with politicians too busy vying for power by trying to blame all the problems on an easier-to-point-at scapegoat like immigrants or whatever.
But if you’re an entrepreneur or a coach starting your own small business, you’ll be happy to know you don’t need to live in the same economy as everyone else.
As a solo business owner, you actually get to live in your own little economic bubble.
By growing certain assets in your business – like an email list of people who are genuinely interested in the results you can help them get and who have problems you can help them solve – you can almost create your own economy on demand.
The simple way to do that is create an email list of hot prospects who genuinely want what you offer. And then whenever you need clients, send them an email.
Why doesn’t this work for a lot of people?
Well, as the subject line said, it’s the e-copy!
By “e-copy”, I mean email and other forms of digital and electronic copy.
If the marketing copy on your website or in your emails isn’t resulting in people booking sessions or joining your programs, then you don’t have an ‘e-conomy’ problem. You have a ‘e-copy’ problem.
And I can fix that for you, but I won’t.
Unless…
…You join the Never Ending Stream of Clients program, in which case I’ll spend the next 3 months making sure all your marketing copy is on point and entices clients to sign up with you.
Sign up here for the free training on how the system works: