A question came up the other day in my Rich Coach Mastermind:
“You say we should create as much content as possible – at least one solid piece of content per day (eg. an email, video, podcast, etc.)… but what if I don't have the motivation to do it? I've been trying, but it's hard to keep it up.”
My Answer:
No kidding! It is super hard to do. That's why no-one does it. And that's why the few who do become ‘superstars' in their niche and with their target audience.
However, grinding hard all day isn't my idea of a fun time.
My motivation to write daily and produce content regularly comes from a couple of places:
ONE: The Message
I really, really believe in my message. I believe that ‘The Psychological Switch' has the power to save and transform lives… and that Professional Coaches like you and me are the best “messengers” for it… when we first figure out how to set up our businesses and sign up clients.
TWO: Fun!
I have a ton of fun thinking up and writing these email articles. I get to share something super-valuable in a way that's fun for me. Same with the ‘In The Moment with Mamoon' podcast. I'm not super keen on social media and i hate photos… so I avoid taking too many of me with my shirt off in front of a waterfall, then posting it publicly, hoping for likes. If my content strategy depended on me doing things I don't like… I wouldn't be able to do it long-term.
THREE: Money.
Which brings us to John Lennon.
Someone once claimed that the Beatles were not materialistic, to which Paul McCartney burst into laughter, responding that when they wanted something like a new house or an extension… “John and I would literally sit down and say: let's write a swimming pool!”
One of the main reasons people don't create content consistently is that their business (and mindset) isn't set up in a way that connects the content creation they're doing to real-world money in the bank.
It can be hard to sit down to write. But it's a whole lot easier when you're virtually guaranteed a new client or a couple of grand in product sales each time you do it.
Think about this:
If Paul McCartney and John Lennon hadn't connected up in their heads that more songs written = more money in the bank, you and I may never had heard:
“Let It Be”
or
“All You Need Is Love”.
What a sad world that would be.
Short story long: if you want to set your business and life up in a way where you can create content that's meaningful to you, and that you enjoy making, all the while knowing that it will absolutely inevitably lead to more clients and cash, then…
…You don't need to put in a “Hard Days Night”
…Or work “Eight Days A Week”.
Instead, jump into your Yellow Submarine, Get Back to this webclass, and With A Little Help From My Friends and I… you'll soon have enough content written to be a world-famous, well-paid coach and maybe even a Paperback Writer.
Imagine:
www.NeverEndingStreamOfClients.com
Okay, I've Got A Feeling I should stop now, but to ensure your success I created the web-class because I Want To Hold Your Hand through the whole process.