One of the hardest things to do in any endeavour is to learn the fundamentals from an expert… then invest the tremendous amount of time, effort and energy mastering those fundamentals.
It's easy to prance around the online marketing world learning 50 different ‘hacks', tricks, techniques, methods and systems for getting clients.
It's hard to find one that resonates for you, that works for your business, and then stick with it over the lifetime of your business.
But, that's the way millions are made.
The same is true in all sports, music, arts, science, philosophy… and you guessed it… martial arts.
The true masters are the ones who stick to the fundamentals and repeat them over and over and over, after everyone else got bored and went home.
As the great Bruce Lee said:
“I do not fear the man who has practiced 10,000 kicks. I fear the man who has practiced one kick 10,000 times.”
When it comes to growing your coaching business, there are millions of ‘moves' you could make. But you only really need one way that works.
In the most simple terms, there are a grand total of steps you need to ‘master' if you want a steady flow of clients:
- Traffic: Get people to your website somehow, whether via in-person networking or online advertising and everything in between.
- Website: Turn that flow of people coming to your website into potential clients by inviting them to subscribe to your email list
- Webinar: Or some other gift they opt-in for. Ideally a video or audio based ‘gift' that gives new subscribers a sense of your energy and style and shows them you know your stuff
- Breakthrough: Turn the new subscribers into introductory coaching sessions scheduled in your calendar
- Emails: Or videos, or blog posts, or audios, or whatever. Some way of keeping yourself top of mind by creating value every day and inviting them back into your world and ideally buying your product, or booking the Breakthrough Session.
Do these 5 things and you'll find new clients joining your program every week.
Skip any one of these steps and you'll always have a ‘feast and famine' situation in your coaching business and you won't be able to count on the income from coaching the same way you can with a j-o-b.
To start the journey of mastering the fundamentals, you can find my Shaolin Temple on the other side of the internet: