There is a formula that has been used since time immemorial by spiritual teachers, coaches, motivational experts and world-changers that makes results inevitable.
Here's the formula.
Knowledge => Action => Results => Knowledge.
This is a virtuous cycle that results in the learner, in this case the coach, getting better and better results as time goes on.
Let's break this down:
Step One: Knowledge
When it comes to growing your coaching business and getting clients, the knowledge you need to seek is obvious. You need a good teacher, good learning materials and a proven plan or system that inevitably results in consistent clients.
Step Two: Action
There's no point theoretically knowing good systems if you're not putting them into practice. A great way I've heard this described is by Eben Pagan and Wyatt Woodsmall.
They put it like this…
“You only KNOW it if you actually DO it.”
In other words, if it's theoretical knowledge that you intellectually understand, anyone can do that. Anybody can pick up a book about business and theoretically know how to run a multi-8 figure company.
However, there is an enormous gap between that kind of theoretical knowledge and the hard won wisdom of real world action.
The most successful coaches I know are the ones who study the system thoroughly and immediately experiment with it and put it into practice. The keyword there is experiment. You don't actually know if these things really work until you try them out.
Step Three: Results
Whether the results are the ideal results you imagined in your head or whether they are sub optimal results – One way or another – if you take action, you will get results. And those results are excellent feedback that let you know whether you really understood the knowledge you learned and whether you need to make any tweaks to your action plan.
Just by analysing the results you get by implementing what you've learned, you will automatically develop more knowledge. Not to mention the fact you will now be in a better position to go back to the teacher who taught you that knowledge in the first place and get their perspective on your varied results. Plus, you’ll very quickly catch on to “fake gurus” who have plans that don’t actually work, no matter how hard you try.
One of the biggest differences between my journey as a coach and many others who started at around the same time as me is this:
I dedicated at least one hour per day just to learning and at least one hour per day to implementing what I learned – whether that was actions to get introductory sessions or the introductory sessions themselves, or developing groups, or creating content – whatever the system I was learning taught me, I would immediately spend at least an hour a day learning and then another hour implementing it
If you want my biased but accurate opinion, the best system available anywhere on the planet on how to get a Never Ending Stream of Clients, is the one linked below.
But only if you're willing to study it.
Then put it into action.
Then get results.
Then, check your results with me to get my perspective on how to tweak things… and continue the virtuous cycle.
A great mystic, scholar and sage of the Islamic tradition of as Al-Ghazali put it like this:
“Knowledge without action is insane; Action without knowledge is in vain.”
If you want to save yourself a ton of time, energy and effort, taking action to try to grow your business in vain because you don't have the knowledge that is contained in my proven system, then go here, get the system and learn and implement as you learn.