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As much as I believe making money and getting clients can be a fun and easy game, here’s a reality check:

For most people, it starts out slow and hard.

There’s nothing intrinsically “hard” about it. It’s not like building an engine or brain surgery. It’s certainly not as hard as the barista works in my local Starbucks.

After all, to be a successful coach all you’ll ever have to do is type and talk into a laptop….

However, it does require a few skills you may not have yet, so it can seem hard and complex in the beginning.

But here’s the thing:

So what if it’s hard in the beginning…?

“Any change worth making is hard in the beginning, messy in the middle and beautiful in the end.”
—Robin Sharma

The point of the Never Ending Stream Of Clients system is that you set things up right from the start so that after a few weeks of hard work… it becomes easier and easier to sign up clients.

And within a few weeks (maybe a few months if you really take your time with it), it happens almost on auto-pilot.

Here are the 5 specific skills that make getting clients on autopilot fun and easy – without which it will be hard, difficult and probably never happen:

1. Website Copy – Specifically the words that go on your website that make people want to sign up to your email list. (Get this right and your ads and other marketing collateral practically writes itself)
   
   
2. Content Creation – Specifically, how to craft a simple, but powerful webinar or video presentation that gets your message across and gets people wanting to hire you as their coach
   
   
3. Introductory “Breakthrough” Sessions – you could be the best coach in the world, but if you don’t know how to sign up clients, that skill will get rusty and go to waste.
   
   
4. The Inspiring Emails – there’s a reason you’re still reading this 😉 Nail this skill and you can have a 10-minute workday, where any time you want clients, you send out an email… and voila! A few new potential clients appear in your calendar later this week
   
   
5. The Win-Win Partnerships – when you know how, it’s fun and easy to get everyone you know to promote you. When you don’t know how, it can be awkward and people will think you’re desperate and needy… and you won’t get much traction

Here’s the good news.

All of these skills are totally transferable and totally learnable. AND, with my support, I’ll do the hardest bits for you at the beginning and make sure your work is excellent, before you launch it publically.

And after it’s set up, and you get through the “slow, hard” part of developing the skills and setting up the system… the fast, easy, fun-to-work-with clients start showing up week after week.

You don’t have to be great to start… but you do have to start to be great.

Find the fast, easy link is right here:

www.NeverEndingStreamOfClients.com

Today, I'm on vacation.

However, most of the year, on a Friday I'm at my desk, talking to new potential clients who are fans of me and my work, are pre-sold on working with me and are ready to sign-up to my coaching programs.

I still take them through a very specific sequence of questions and do an ‘intake' session, in a very thorough way, to make sure they come into my program the right way and we're all on the same page.

But, to the most part, it's a delight.

I get to choose who I work with.

I get to set the prices I want for my coaching.

I get to fill up my group coaching programs.

And I never need to ‘think' about what to do and say during these sessions.

Instead, I breeze through the day, knowing that I'll likely start the weekend with a ‘raise'. Again.

That's why I LOVE LOVE LOVE that Friday Feeling!

Because I follow the Never Ending Stream Of Clients system, every Friday I talk with 3 potential clients and sign them up into my high-end coaching programs.

It's a joy to deliver the group coaching. It's a joy to fill up and deliver the introductory sessions. And it's a joy to have more money pouring into my business every week.

If you want your coaching business to be a joyful experience of constantly increasing wealth, riches and joyful transformation, get started here:

www.NeverEndingStreamOfClients.com

Yesterday I shared some ideas on ‘Fun Maths'.

Today, we're got that ‘Friday Feeling'

And all that got me thinking…

Why not let me do your ‘homework' for you?

For most coaches, marketing is the hard, boring, challenging, ‘homework' part of growing a thriving coaching business.

Not for me. I know this might be weird… but for me it's actually as fun… maybe even MORE fun than coaching itself. It didn't start out that way. When I began my business over a decade ago, marketing was a ‘necessary evil' I had to learn about in order to get clients coming through the door.

But, now, it's every bit as rewarding and fulfilling as coaching people, because I see marketing and sales as being an equally important part of someone's transformation.

After all, if they don't hear about you… and never have the opportunity to sign up with you… they'll never get to be coached by you and have their life transformed!

However, as much as I enjoy marketing and sing its praises… I know a lot of coaches don't… yet. So for now, why not let me do it for you? Or more accurately, with you.

When you join Never Ending Stream Of Clients, you get one full year of access to me in monthly group sessions… where I literally WRITE your marketing materials for you… while everyone in the group watches, learns, and improves their own ability to write marketing materials. It becomes a virtuous cycle where everyone gets better and better at this key skill every session.

Plus, you'll get to skip out on all the marketing materials and strategies that a lot of coaches THINK they need, but in the end wastes a LOT of time and money – because they never actually lead to clients.

In the past, I've written marketing materials and consulted for ‘big names' like Christian Mickelsen, Eben Pagan, Rob Goyette, and a few other well-known coaches and internet marketers… but when you sign up, you'll get my eyes and my brain working for YOU instead.

Those peeps managed to do a few million-dollar launches when I worked with them.

What will you do with my support and marketing magic…?

Only one way to find out:

www.NeverEndingStreamOfClients.com

A question from a subscriber, after watching the Never Ending Stream Of Clients web-class:

“I am a former psychotherapist reinvented as a “coach”. I am NOT interested in having a busy practice of individual clients. I am only interested in doing group coaching. How would your program apply ONLY to that?”

Super-easy.

Most of my income comes from group coaching, not 1-to-1 coaching (although I do like to keep a handful of 1-to-1 clients at any given time, just to keep my skills sharp… and because it's super fun for me!)

The way to do it is…

Follow the 5-step Never Ending Stream Of Clients system exactly as it is.

When it comes to the ‘Breakthrough Session' part, which is taught in detail in Step 3, simply invite the 3 individuals you talk with each week to join your Group Coaching program, instead of inviting them to work with you 1-to-1.

Yes – when you use my system, you'll set yourself up with 3 new potential client session every week, all year round, unless you're on vacation. On average that will give you one new client each week and likely more, depending on your niche, audience and price-point (all explained in detail in the program).

I'd recommend you even consider charging the same amount for your group as you would have for your 1-to-1 coaching, if you decide to eliminate the 1-to-1 option altogether (…mainly because most coaches undercharge for their services and dramatically underestimate the perceived value of Group Coaching).

Clients tend to get roughly the same results in a group as they do via 1-to-1 coaching… and often even better! Plus, you can choose to make it a whole lot more affordable, so your sign-up rate goes through the roof, while your dollar per hour rate becomes obscenely high… and your calendar gets completely freed up.

(And I LOVE it!)

There are more tips on this inside the program, including what to do if the person you're talking with is the first and ONLY group member… that results in them not thinking it's weird, or awkward… and actually profusely thanking you for signing them up.

But for now, think about this…

1 Group Coaching session per week. 3 Introductory sessions per week.

Total time: 5 hours. Total income: sky's the limit.

If you keep your group to only 20 people and charge only $500 per month…

You've hit $10K per month, working less than 1 day per week.

That's a real life example of How Rich Coaches Think. And here's a real-life program that will get you there:

www.NeverEndingStreamOfClients.com

Time to have some fun and do the ONLY kind of math (Brits call it Maths!) worth doing…

FUN MATHS.

Imagine you set your coaching business up according to the principles and system I teach, so each week one new coaching client signs up.

Let's assume you under-charge ($500 per month). And let's assume you have a below-average sign up rate (33%).

But, the whole time you stick with the Never Ending Stream Of Clients System – so each week, your calendar ‘auto-magically' has 3 new potential clients signed up for an introductory coaching session.

Here's how it would all pan out:

Week 1 – 1 new client => Your coaching income becomes $500 per month

Week 2 – another new client => You're now on $1,000 per month

By first month of the system working, you're on $2,000 per month.

By the end of Month 2 => $4,000 per month.

By the end of Month 4 (assuming one of those months had 5 weeks) => $8,500.

That's right – it would take you about 4 months to build up to the point where you're making a 6-figure income as a coach. (Because $100,000 divided by 12 months is $8,333.33 )

Not everyone does it in such a short space of time – mostly because there are lot of things to ‘get right' and it takes some tweaking.

However, when each of the 5 steps of the NESOC system is working, you can expect the money to start building up very quickly.

Following the same maths, 50 weeks later, your coaching income would now be a whopping:

$25,000 PER MONTH!

Keep it going at that steady pace and you'll make multi-six figures with almost-zero overheads in your second year in business, aside from some almost-negligible software costs.

Some people's minds play tricks with them at this point.

“Ah, but I don't want to work that hard”
=> Who said anything about ‘hard' work…? Coaching is fun and easy, and you could enrol everyone into a group. (See yesterday's email on Group Coaching).

“Ah, but I couldn't charge that much”
=> Yeah, because you'll probably soon be charging much more, depending on what else you package into your coaching (lots of ideas inside the program)

“Ah, but clients only sign up for 12 weeks in my program”
=> That's because you're not using my system yet – where everyone, happily signs up for a year… and is super-happy about it!

“Ah, but my sign up rate wouldn't be that high”.
=> You're right. It should be much higher if you use the system I teach inside the program.

You can always talk yourself out of success.

My job as your coach inside the ‘Never Ending Stream Of Clients' program is to talk you into your highest potential and success.

When you let go of the limiting B.S., you might just find yourself living your dream life and enjoying your dream coaching business.

Here's where you take today's FUN Maths and turn it into Super-FUN clients and income:

www.NeverEndingStreamOfClients.com