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Struggling coaches believe they need to figure out their perfect niche, before getting clients.

Rich Coaches believe in serving clients and making money, while they figure out their perfect niche.

I spoke to a coach recently who was re-deciding whether she really even wanted to be a coach, based on her current financial situation and the lack of clients that were coming into her business. She told me she wasn't certain about her branding, position, niche, the results she offers, and because it isn't all perfectly lined up yet, that's why she doesn't have clients and should probably just quit.

I pointed something out.

Out of everyone I interviewed for the “How Rich Coaches Think” summit… you know who else isn't certain about their ‘perfect' niche, branding and market positioning?

Almost everyone!

Here's a brief glimpse…

• Christian Mickelsen's biggest passion is teaching his inner-game “instant miracle” mindset techniques. (Not just helping coaches get clients)
  
  
• Eben Pagan is still balancing how to frame the fact that his first 8-figure business was in the ‘seedy' underworld of the men's dating scene (even though he's now happily married, doesn't teach dating anymore and is now a Master Trainer of Virtual Coaches). He's changed his niche at least 3 times that I can count – but still built each one to over 7-figures per year.
  
  
• Tiamo Devetorri is most well known for teaching musicians how to make 6-figures in their music business, but his biggest passion is being a spiritual teacher, in particular his Joy First methodology.

And personally, I've changed niche more times than I can count! But all the way along, I made sure I was bringing in plenty of clients and money from each ‘niche' before moving on to the next one.

That's what we call “dating” a niche, not marrying one right away.

In fact, I encourage clients to “date” a niche by getting a few hundred people on their email list and signing up at least 10 coaching clients in the WRONG niche, to get started. That way, you'll have built the most important skills and ‘tested' everything out, so that when you finally figure out your perfect niche, you can rinse and repeat the process, then ‘marry' it.

The whole time, you'll be making plenty of money and serving people as their coach.

If you want to know the exact system for how I recommend you get those few hundred email subscribers and first ten clients, in any niche (or even without a niche), then check out this free web-class I made for you:

www.NeverEndingStreamOfClients.com

Rich Coaches believe making money is easy.

Struggling Coaches believe making money is hard.

It's as simple as that.

The belief that making money is easy didn't come about because money magically started showing up in the Rich Coach's bank account, with zero effort on their part.

It happens the other way around:

Belief -> Action -> Result

If you believe making money is easy, it will be. You'll find paths of action that are easy to follow, set up systems that make wealth inevitable for you with very little effort, and ultimately, you'll actually implement those systems – because they don't require so much hard work.

On the flip side, if you believe making money is hard, you'll naturally take actions that are ‘harder' in order to make money, which inevitably leads to less total value being created and as a result, less money flowing your way.

I'm no stranger to this middle class struggling coach mentality. In fact, I still occasionally get caught out by it.

Recently, I was at a Mastermind with a group of multi-six-figure business owners who are scaling up to 7-figures. I tapped into the collective wisdom of the group & the coach who runs 3x multi-seven-figure businesses.

Here's what was on my mind:

Should I completely pack my schedule with 1-to-1 Introductory Breakthrough Coaching sessions, in order to scale up to 7-figures?

In theory, I could.

I have a (relatively) massive following, I'm great at delivering these ‘Breakthrough' sessions and I have the systems required to book 1-2 introductory coaching sessions every single day, if I want.

It would only require 4 sales of my £5K Spiritual “Switch Mastermind” per week to reach the infamous £1,000,000 Mark.

That's do-able.

10 Breakthrough Sessions per week with a 40% conversion rate equals 4 sales per week… for 50 weeks straight.

I could totally make a Million that way. Not to mention all the sales from high-end Platinum Clients and lower-end offers along the way.

You want to know what stopped me in my tracks…?

Every. Single. Mastermind. Member.

And the 7-Figure Coach.

It is theoretically possible to make a million in sales all by yourself. It's also extremely difficult and I'd be dreading looking at my calendar each morning. It would also take 2-3 hours per day – time I could be spending in my genius zone of coaching, writing and teaching. (Ya know, the stuff people actually pay me for!)

Plus, I could get there with much more ease, flow and grace by simply having one or 2 of the dozens of coaches I've trained up over the years pick up some of the slack.

In fact, there's a very good reason that in my “Never Ending Stream Of Clients” system, you always only have 3 Introductory Breakthrough Coaching sessions available in any given week. If you get ‘greedy' and try doing a lot more in one go, you'll probably burn out and if you do much less than 3, your clients will dry up after a while.

Three sessions a week is easy and do-able for anyone. It only takes 3-4 hours per week and it's actually quite fun in small doses like that. Plus it keeps you connected to your list and your tribe… and consistently leads to one new client per week.

How do you scale that up to One Million Dollars (with eye brow raised and pinky on lips like Dr. Evil from Austin Powers)…?

Simple.

Be a team player, spread the love and the money and get a couple of other coaches to take on some of the load of Intro-Sessions for you. I can keep 80% or more of the cash from each £5K sale while still giving very generous commission payments to the coaches on my team, without having to do all the hard work by myself.

Making money can be very, very easy.

If you want to be in a position where there's a never ending flow of coaching clients and cash coming into your business, check out the brand new “Never Ending Stream Of Clients” web-class here:

www.NeverEndingStreamOfClients.com